CMS is looking for an experienced Digital Marketing Manager (m/f/d) to lead our content marketing strategy across digital channels, with a strong focus on performance, consistency and user experience. In this role, you will set the standards for content quality, governance and accessibility across cms.You will drive collaboration on digital marketing by providing strategic direction, guidance on digital campaigns, analytics and AI-driven optimisation.
Content strategy & governance
Enable CMS firms and content owners to deliver high quality, optimised digital content across cms.Ensure consistency, SEO/GEO performance, accessibility and user experience across channels
Oversee the international CMS website, ensuring high-quality content, user journeys and performance.
Coordinate, support and train web managers across CMS member firms
Partner with marketing, communications and business development teams to deliver integrated outputs
Provide strategic advice on content marketing, campaigns and digital visibility
Own digital analytics tools and dashboards, translating data into actionable insights
Improve engagement through segmentation, targeting and content optimisation
8+ years’ experience in digital or content marketing, ideally in a complex or international environment
~ Strong expertise in content strategy, UX, web accessibility standards, SEO/GEO, analytics
~ Experience working with digital agencies across UX, content, SEO and campaign delivery
~ Familiarity with AI-driven workflows for content optimisation, analytics automation, and emerging AI tools relevant for digital marketing
~ A proactive can-do approach with a drive to support the growth of our business
~ Excellent English skills
Do a little bit of research on us and see if we are kind of the organisation you would like to work for.