Do you want to set the direction for sales in one of Europe’s most important markets – and use your passion for sport to drive growth and strengthen hummel’s position?
Then you are our new Sales Director – DACH at hummel!
A Quick Look at the Role
Location: Hamburg
Team: Group Sales
Working hours: Full-time
Application deadline: 10.10.2025
Join the Team!
As Sales Director for DACH, you will join hummel’s international sales organization – a passionate team of colleagues across Europe who are dedicated to growing one of the world’s most iconic sports brands.
This is not a market-entry role – it is an opportunity to further develop and scale hummel’s already established presence in the DACH region. You will play a key role in strengthening our market position, deepening partnerships, and ensuring sustainable long-term growth across Germany, Austria, and Switzerland.
We play on the team that has the most fun – and we always play offense! For us, it’s all about taking initiative, supporting each other, and celebrating both the small and big wins.
More About the Role and Your Responsibilities
As Sales Director, you’ll be responsible for driving our sales strategy in the DACH region – one of hummel’s strongest and most strategically important markets.
Your main responsibilities include:
* Develop and implement the regional sales strategy with a focus on growth and market share within sports and teamwear
* Strengthen and expand key account relationships across retail, clubs, and industry partners
* Negotiate and secure commercial agreements with a focus on long-term partnerships
* Drive brand presence in collaboration with marketing and product teams
* Optimize existing business structures and processes to support scalability
* Analyze market trends and competitors to ensure competitive positioning
* Report to the Group Sales Director and collaborate closely with international teams and HQ in Aarhus, Denmark
How to Make the Team
We are looking for an experienced and results-driven leader who combines commercial acumen with a passion for sport and brand building.
To succeed in the role, we expect that you:
* Bring solid experience in B2B sales and key account management, preferably within the sports industry
* Have a proven track record of growing and developing mature markets
* Possess strong negotiation skills and the ability to create long-lasting relationships
* Combine a strategic mindset with a hands-on, entrepreneurial approach
* Communicate fluently in English and German
* Have a natural passion for sport
Welcome to hummel
At hummel, we’re a strong community built on team spirit, passion, and the will to make a difference. You will join an international company in growth, where culture, creativity, and passion for sport drive us forward. You will have a central role in our European expansion, the freedom to shape the further development of the DACH region, and a strong team to support you. With us, you get:
A strong community with an informal tone
Flexible working hours – including 1 hour of sport during work hours
A workplace with a strong brand DNA and proud cultural heritage
An active staff association, "hummelbien"
️ Space for both ambition and balance
Want to Join the Team?
Send your application and CV via the link below no later than 10.10.2025.
We conduct interviews on an ongoing basis and may close the posting early if the right player joins the game.
We look forward to hearing from you!
hummel – doing good while doing business
We always play to win – but we do it with heart. At hummel, we combine strong values with business ambition and work every day to create a workplace where people grow, relationships are strengthened, and ideas take flight.
Scott Christopher Charles Chesney Group Sales Director +447570474322
Department: Group Commercial
Location: Hamburg, Germany
About hummel
The story of hummel A/S is the story of the bumblebee, who started to fly back in 1923. Since then, we have conquered the sports business and grown to be an international brand operating in more than 35 markets – and together, we are on a mission to change the world through sport. We honor the camaraderie, celebrate the wins, and applaud the ability to play, share and enjoy sport throughout life. It is our heritage, and nothing makes us prouder. Through our continued pursuit of growth, we use sport as a universal driver to create a positive impact year after year. In short, we want to become the #1 sports challenger brand by growing our business to do more good. We believe that the way to do so is by being playful, bold, and inclusive. United in our diversity, we are one big team – and we cannot wait to welcome new and talented players to our starting line-up. LET’S PLAY!
hummel A/S
Balticagade 20, 8000 Aarhus C
Phone: +45 87344800
CVR: 43317032
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