At Lassie, we’re building a healthier future for pets and their humans. As Europe’s first preventive pet insurance provider, we combine modern insurance with science-backed pet care tips and a digital experience that supports every pet parent. We’re growing fast across Europe and are looking for smart, driven people to help us scale responsibly.
We're looking for a hands-on and data-driven Growth Marketing Manager to lead and scale our Search and Affiliate marketing efforts across multiple European markets. This is a key role in Lassie’s Growth team, responsible for driving efficient customer acquisition through Google Search, Bing, and performance-based partnerships.
You’ll own strategy, execution, and optimization—while working closely with local market teams, creative, product, and analytics to ensure sustainable growth with a strong ROI focus.
Tasks
* Own and manage paid search campaigns (Google, Bing) end-to-end: planning, execution, reporting, and optimization
* Scale and optimize our affiliate marketing program, identifying and onboarding high-performing partners
* Collaborate with country managers to adapt and localize acquisition strategies across markets
* Conduct keyword research, A/B testing, and performance deep-dives to drive continuous improvement
* Work closely with the analytics team to track CAC, ROAS, and LTV, and ensure accurate attribution and reporting
* Partner with creative and content teams to test new ad copy and landing pages tailored to search & affiliate channels
* Stay on top of trends and algorithm changes in paid search and affiliate marketing to keep us ahead of the curve
* Coordinate with tech and tracking teams to ensure smooth integrations and partner attribution
Requirements
* 2–4+ years of hands-on experience in performance marketing, ideally with a strong focus on paid search and/or affiliate
* Proven track record of hitting performance goals and scaling acquisition channels efficiently
* Deep understanding of Google Ads, Microsoft Ads, and affiliate platforms/networks (e.g., AddRevenue, Finance Ads etc)
* Strong analytical skills and proficiency with tools like Google Analytics, Looker/Tableau, Sheets/Excel, etc.
* Self-starter who can take ownership, prioritize, and drive impact
* Experience working across multiple markets or languages is a plus
* Passion for pets and Lassie’s mission is a big bonus!