Product Marketing Copywriter
Tuum is a next-generation banking platform. We enable fintech and banks to rapidly offer seamless and tailored financial services to their customers. Our core banking platform is revolutionising the financial services industry. The platform is API-based, consisting of flexible and independent modules covering all retail and business banking capabilities for quick and easy integration.
Launched in 2019, Tuum is headquartered in Tallinn and is backed by investors including BlackFin Capital Partners, Karma Ventures, Portage Ventures, and CommerzVentures.
Were looking for a Product Marketing Copywriter who can turn complex technology into clear, engaging stories. Youll work closely with our product team to understand new features and translate them into value propositions that resonate with our target audience.
Your writing will help define how Tuum is perceived; from website and blog content to white papers, webinars, customer stories, and campaign messaging. Youll bring a strong understanding of B2B audiences, a curiosity for our product, and a knack for writing content that informs and inspires.
This is a role for someone who enjoys learning, writing, and collaborating across teams and who wants to shape how an ambitious fintech tells its story.
Key responsibilities
* Work closely with product managers and engineers to understand Tuums platform, roadmap, and differentiators.
* Translate technical information into clear, benefit-driven messaging for external audiences.
* Create a wide range of content: website copy, blog posts, white papers, case studies, sales collateral, and webinar materials.
* Support go-to-market launches with messaging, positioning, and collateral.
* Collaborate with the Head of Marketing and Digital Marketing Manager to ensure content supports demand generation goals.
* Maintain a consistent tone of voice and messaging framework across all channels.
* Interview subject matter experts, customers, and partners to produce authentic, credible content.
* Monitor market trends and competitor messaging to keep Tuums narrative current and differentiated.
Our expectations
* 36 years of experience in content marketing, product marketing, or related roles.
* Strong writing skills with the ability to explain complex topics clearly and engagingly.
* Experience creating long-form B2B content such as white papers, guides, or case studies.
* Comfortable working with technical teams and learning product details quickly.
* Understanding of SaaS, fintech, or enterprise software markets is a plus.
* Collaborative, organised, and proactive: you enjoy connecting dots between teams.
* Native-level English writing ability.
What we offer
* A central role in shaping how Tuum communicates its product value and vision.
* The chance to work closely with product and marketing leadership in a growing scale-up.
* Freedom to experiment with new formats, ideas, and storytelling approaches.
* Competitive salary and benefits.
* A supportive, creative environment where curiosity and initiative are valued.
We are an equal opportunity employer and value diversity at our company. We actively hire for cultural growth and welcome people of all ages, backgrounds and value people who take a journey unique to them. Equality, diversity and inclusion are our priority and we are committed to ensuring all job applicants are treated equally. All applicants will be treated fairly and will be considered for employment without discrimination because of ethnicity, race, religion or belief, gender, sexual orientation, gender identity or gender reassignment, family or parental status, pregnancy or maternity, marital or civil partner status, national origin, age, veteran, neurodiversity status or disability status.
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