SANY Europe is part of the SANY Group, a global leader in the manufacturing of construction and heavy machinery. We specialize in innovative solutions for cranes, construction equipment, and related machinery. The Crane Product Manager is responsible for managing the overall life-cycle of the company's crane product line, including product planning, development, promotion, and sales support.
The main responsibilities of the Crane Product Manager are :
Manage the overall life-cycle of the crane product line, including product pricing, market positioning, product promotion, and sales channels.
Coordinate marketing activities and sales support, including exhibitions, advertising, promotional materials, etc., Monitor sales data and market feedback, analyze market trends and competitive dynamics, and adjust product strategies and promotion plans in a timely manner.
Coordinate communication and cooperation with the sales team and channel partners to support them in achieving sales goals and customer satisfaction.
Regularly report market conditions, product sales, and promotion effectiveness to management, and provide improvement suggestions and business growth strategies.
Bachelor's degree or above in Engineering or related fields, with a background in crane machinery industry and relevant experience.
More than 5 years of work experience in crane product management or marketing promotion, experience in the European market is preferred.
Excellent team management and project coordination abilities, able to effectively collaborate with cross-functional teams.
Good spoken and written English proficiency, proficiency in other official languages of the European Union is a plus.
Possess business acumen and market insight, able to seize market opportunities and formulate effective marketing promotion strategies.