About Truestory
At Truestory, we believe that great experiences make life more vibrant. We're a curated marketplace that connects passionate local hosts with people looking for unique, memorable moments – whether as a gift or for themselves.
Founded over a decade ago in Denmark and recently acquired by Smartbox, we are now preparing for our next big adventure: launching in Germany. We're building a team of experience-lovers who are excited to bring something new to the market.
About the Role – Performance Marketing Manager Germany
Truestory is looking for an experienced Performance Marketing Manager to join our German
team. You will play a pivotal role in developing and executing our data-driven marketing
strategy across digital channels,
With support and guidance from our Danish headquarters and the German Country
manager, you will take complete ownership of our paid marketing channels in Germany
(Google Ads, Meta, TikTok)
In addition, responsibilities will extend to other platforms such as Bing, Pinterest and
affiliates.
Aufgaben
What you do:
Define & Execute Paid-Media Strategy
Set clear ROAS, CPA and revenue targets, and continuously adapt your approach based on local consumer insights and seasonal trends.
Localised Campaign Creation
Build, launch and manage campaigns in Google Ads, Meta, Bing and TikTok, ensuring all ad copy, creatives and extensions are fully adapted to our market and audience.
Budget Management & Pacing
Allocate and optimize spend across channels and regions, monitoring performance daily and adjusting bids to stay on track with weekly and monthly goals.
Continuous Performance Optimisation
Review key metrics (CPC, CTR, conversion rate) in GA4 or PowerBI, identify underperforming elements and iterate quickly to boost efficiency.
Feed Optimization
Optimize product feeds (e.g., for Google, Meta and affiliate channels) using structured data, feed rules and quality control, alongside ongoing testing to enhance visibility, relevance and conversion rates.
A/B Testing & Experimentation
Design and execute structured tests for ad copy, visuals and landing pages - roll out winning variants at scale to maximise conversion uplift.
Audience Segmentation & Targeting
Develop detailed segments by region, interests, geographics, demographics and on-site behaviour, then tailor messaging and bid strategies for each group.
Cross-Team Collaboration
Partner with Brand, Supply and Management to align on messaging, promotional calendars and asset production (Local and cross country).
Insight-Driven Reporting
Produce weekly and monthly reports that highlight campaign health, budget pacing and ROI; present actionable insights to management.
Trend & Competitor Monitoring
Stay on top of local advertising innovations, emerging channels and competitor activity - proactively suggest new tactics (e.g., German affiliate networks or niche social platforms).
Qualifikation
Who You Are
You don't need to tick every box, but we think you might thrive in this role if you:
* Bachelor's degree or equivalent in Marketing, E-commerce, or a related field.
* Minimum of 3–4 years' performance marketing experience, either in-house or at an
agency.
* High level expertise in at least two of the following areas: Google Ads, Meta Ads, SEO
* Proven track record of budget management across multiple channels.
* Hands-on experience with setting up and optimizing product feeds.
* Experience planning, executing and optimizing campaigns based on KPIs such as
POAS, ROI, ROAS, CPA and CLV.
* You demonstrate exceptional analytical skills, harnessing data, metrics and
consumer behavior trends to generate actionable insights and strategic
recommendations.
* Practical experience in project management and coordinating parallel tasks.
* German native and fluent in English
* Skills in technical setup and tracking in Google Tag Manager is a plus but not a must.
Benefits
Working at Truestory
* We work hard, but smart. We respect boundaries, believe in balance, and don't romanticize overwork.
* We are kind, open, and direct. We say what we mean and value people who take ownership.
* We are evolving. After our Smartbox acquisition, we're building the next chapter and are proud to now be one of the best-performing teams in the group.
* We value coziness. The Danish "hygge" is still part of our DNA. We want work to feel human.
The Practical Stuff
* Full-time position (40 hours/week)
* Location: Based in Germany, work remotely with occasional travel
* Flexible hours
* Competitive salary based on experience and qualifications
* Start date: as soon as we find the right person
Excited?
Let's talk. No need for a long cover letter. Just send us your CV.