About usImagine a world where every small business has
the power to thrive. That's the world we're building at iwoca.
Small businesses aren't just statistics – they're the heartbeat of
our communities, the character of our high streets, and the engine
of our economy. Since 2012, we've revolutionised how these
businesses access finance, turning what was once a lengthy,
frustrating process into something remarkable: funding that's fast,
flexible, and actually works for modern businesses.Our impact
speaks for itself: we've provided billions in funding to more than
150,000 businesses across Europe, making us one of the continent's
leading fintech innovators. But we're just getting started. Our
mission? To empower one million businesses with the financial tools
they deserve.We combine cutting-edge technology and data science
with genuine human understanding to make finance feel less like a
barrier and more like a superpower. Whether it's managing cash flow
or seizing unexpected opportunities, we ensure businesses get the
funds they need – often within minutes.The teamOur marketing team
is a blend of creative and data-driven experts. You'll work
alongside three content & organic specialists and our
performance marketing lead with a shared mission: to build a
world-class, in-house marketing function. We are taking the reins
from our external agency, and this role is key to that evolution.
Your focus will be on owning Paid Search, scaling our growing Paid
Social activities, and experimenting across a diverse channel mix
that includes direct mail, partnerships, and more.We expect to pay
from €35,000 - €50,000 for this role. But, we're open-minded, so
definitely include your salary goals with your application. We
routinely benchmark salaries against market rates, and run
quarterly performance and salary reviews.TasksWe're looking for
someone who's passionate about the day-to-day management of our
Paid Search and Paid Social campaigns—from hands-on execution and
monitoring to ongoing optimization. As a close sparring partner to
the Senior Performance Marketing Manager, you'll help bring our
strategic goals to life and elevate our channels through a
data-driven approach. You bring a creative and solution-oriented
mindset and aren't afraid to think outside the box and experiment
with new approaches. You're also hands-on and proactive when it
comes to turning ideas into action—whether it's shaping a new
creative concept or launching an unconventional campaign.What you
can drive at iwoca:Campaign Management & Execution:Set up new
campaigns and ad groups in Google Ads and Meta Ads based on our
strategic decisions.Monitor campaign performance and budgets daily
to quickly detect anomalies or over/underspending.Execute bulk
edits and uploads using Google Ads Editor.Conduct ongoing keyword
research and hygiene, including analyzing search term reports and
adding negative keywords.Analysis & Reporting:Prepare and
format weekly performance reports to support strategic
decision-making.Assist with in-depth analyses by providing and
preparing relevant data.Ensure Looker dashboards are functional and
up to date.Creative & Content:Research competitor ads and
market trends for inspiration.Support the creation of creative
briefs for new ad assets.Upload and organize new creatives across
advertising Website Testing:Execute and monitor A/B tests (e.g., ad
assets, audiences, landing pages) according to plan.ProfileYou have
1-2 years of experience managing performance marketing campaigns,
specifically in Paid Search and Paid Social channels.You excel at
using Google Ads, Meta Ads Manager, and Google Analytics to manage,
analyze, and optimize campaigns.You use data to drive decisions and
have a keen eye for detail that ensures flawless execution.You
possess a growth mindset and are always seeking new skills and
knowledge to improve your craft.You take initiative and ownership
of your work, consistently delivering high-quality
results.Bonus:Expertise with Google Ads EditorRelevant experience
in the field of fintech and lendingThe cultureAt iwoca, we
prioritise a culture of learning, growth, and support, and invest
in the professional development of our team members. We value
thought and skill diversity, and encourage you to explore new areas
of interest to help us innovate and improve our products and
services.We offerA smart, motivated and international team (we
represent over 35 different nationalities) with ridiculous
growth-mindset.26 days of vacation a year plus a free day for your
birthday.One-month fully paid sabbatical after 4 years.Mental
health support with direct access to certified psychologists via
our partner OpenUp.iwoca takes over a ski chalet in winter so that
you and your team can ski or snowboard (and work) for a week.
During summer we are drawn to the sun. We've been to France, Italy,
Spain, and further afield.Access to the gym membership program, €25
for either Fit711 or Urban Sports Club.€25 contribution towards the
Deutschlandticket.Company Pension with Canada Life.Great office
locations. In Frankfurt in the beautiful Ostend, our Berlin office
is located centrally at Hackescher Markt.A paid volunteer day that
gives you the opportunity to invest time to support a charity of
your choice.Corporate Benefits discounts.'iwocans' also benefit
from fully stocked fridges in our offices with whatever is needed
to strengthen them. There are snacks (both healthy and less
healthy) for the whole day.And to make sure we all keep learning,
we offer:A learning and development budget for everyone, including
a book budget.Learning German budget.Company-wide talks with
internal and external speakers.Access to learning platforms like
Treehouse.