Your responsibilities:Strategic Planning and Market Development: Lead the development of the global strategic marketing plan for the parenteral nutrition portfolio in the therapeutic areas of critical care, surgery, oncology, pediatricsPerform market and competitor analysis and define success factors to grow the product group worldwideConduct market assessments and drive continuous search and understand needs, trends, and product performance in close collaboration with all relevant Fresenius Kabi departments to identify opportunities for growth, unmet clinical needs, and potential risks in the parenteral nutrition landscapeDevelop and refine product positioning and value propositions tailored to healthcare providers, key opinion leaders (KOLs), and caregiversDesign and implement multi-channel marketing strategies that enhance customer engagement and market penetration in collaboration with regions / countries and Commercial ExcellenceContribute to dedicated medical nutrition in the therapeutic areas of critical care, surgery and pediatricsEstablish clear success metrics to monitor product performance and measure market share growthDefine global launch strategies, including detailed launch plans and toolkits, and track implementation outcomes to inform future initiativesSupport new product development with a focus on market viability, customer impact, and business potentialTraining of product managers and colleagues working in PNInitiate and manage project groups, be an active member in advisory boardsProvide presentations & participate in international Product Manager meetings and workshopsPrepare product and concept presentations for congressesContribute to internal and external communication activitiesInitialize purchase orders, perform cost monitoring, check invoices, support in the budget processYour profile:University degree in international business, business administration or nutritional science, ideally with focus on marketingAt least 5 years of professional experience in marketing or product management in the pharmaceutical industries, e.g., OTC products or Rx products. Experience in the field of clinical nutrition beneficialGood skills in defining marketing strategies, developing marketing plans, structuring communication concepts, and implementing communication and marketing measures. Experience in managing digital projects beneficialRelevant experience in launching new products and lifecycle management of productsExperience in working with multinational and virtual management teamsExcellent communication skills to moderate and lead discussion on marketing topics with peers and senior managementStrong presentation skills as well as creative and out-of-the-box mind setAbility to work flexibly and independently as well as in cross-functional teamsGood problem-solving skillsFluent English language skills in speaking and writingVery good skills in MS Office (Excel, PowerPoint, Word, Outlook) #J-18808-Ljbffr