Your mission and responsibilities:
heo GmbH is a leading international distributor and brand developer in the pop culture and trading card gaming (TCG) space. As the company behind Ultimate Guard, a premium brand dedicated to innovative and high-quality accessories for trading card games, we are passionate about delivering products that protect and elevate the TCG experience.
We are currently seeking a highly skilled and motivated (Senior) Online Marketing Manager to join our team. In this role, you will take full ownership of our performance marketing efforts across multiple channels to drive user acquisition, engagement, and ROI — from strategic planning through to hands-on execution.
1. Full strategic and operational responsibility for all paid performance channels, including SEA, Paid Social (e.g., Meta, TikTok), Reddit, Twitch, and Amazon Advertising
2. Conceptualization, setup, and continuous optimization of campaigns across the entire funnel
3. Development and execution of Conversion Rate Optimization (CRO) strategies
4. Monitoring and analyzing campaign performance, deriving actionable insights and optimization measures
5. Building and maintaining a solid KPI framework to measure effectiveness and growth
6. Collaborating closely with internal teams (e.g., brand, product, creative, e-commerce) to align marketing initiatives
7. Staying up to date with digital marketing trends, best practices, and innovations in the TCG and broader e-commerce landscape
8. Supporting additional channels such as Affiliate Marketing and Programmatic Display where applicable
Your superpowers:
9. 4+ years of experience in performance marketing, ideally in an e-commerce or DTC environment
10. Proven hands-on experience with campaign planning and execution in SEA (Google Ads), Paid Social (Meta, TikTok), Reddit, Twitch, and Amazon Ads
11. Solid understanding of CRO principles and implementation tools
12. Strong analytical mindset; experience with tracking tools, A/B testing, dashboards, and performance reporting
13. Ability to independently build KPI frameworks and define success metrics
14. Excellent project management and communication skills; highly organized and self-driven
15. Strong team player with a collaborative mindset
16. Fluency in English (C1 or above) required; German is a plus
17. Familiarity with the TCG (Trading Card Games) universe is a strong advantage
What´s in it for you:
18. A respectful and appreciative working culture with real opportunities for development
19. Dynamic, multicultural teams and flat hierarchies
20. Bright, modern office spaces and flexible remote work options
21. Team events from easy to extreme – because work should also be fun
22. An exciting, fast-growing international business with room to grow
Betriebliche Altersvorsorge
Bike-Leasing
Corporate Benefits
Events
Fitness-Angebote
Flexible Arbeitszeiten
Sonderurlaube
state of the art equipment
Superhelden-Rabatt
Your mission and responsibilities:
heo GmbH is a leading international distributor and brand developer in the pop culture and trading card gaming (TCG) space. As the company behind Ultimate Guard, a premium brand dedicated to innovative and high-quality accessories for trading card games, we are passionate about delivering products that protect and elevate the TCG experience.
We are currently seeking a highly skilled and motivated (Senior) Online Marketing Manager to join our team. In this role, you will take full ownership of our performance marketing efforts across multiple channels to drive user acquisition, engagement, and ROI — from strategic planning through to hands-on execution.
23. Full strategic and operational responsibility for all paid performance channels, including SEA, Paid Social (e.g., Meta, TikTok), Reddit, Twitch, and Amazon Advertising
24. Conceptualization, setup, and continuous optimization of campaigns across the entire funnel
25. Development and execution of Conversion Rate Optimization (CRO) strategies
26. Monitoring and analyzing campaign performance, deriving actionable insights and optimization measures
27. Building and maintaining a solid KPI framework to measure effectiveness and growth
28. Collaborating closely with internal teams (e.g., brand, product, creative, e-commerce) to align marketing initiatives
29. Staying up to date with digital marketing trends, best practices, and innovations in the TCG and broader e-commerce landscape
30. Supporting additional channels such as Affiliate Marketing and Programmatic Display where applicable
Your superpowers:
31. 4+ years of experience in performance marketing, ideally in an e-commerce or DTC environment
32. Proven hands-on experience with campaign planning and execution in SEA (Google Ads), Paid Social (Meta, TikTok), Reddit, Twitch, and Amazon Ads
33. Solid understanding of CRO principles and implementation tools
34. Strong analytical mindset; experience with tracking tools, A/B testing, dashboards, and performance reporting
35. Ability to independently build KPI frameworks and define success metrics
36. Excellent project management and communication skills; highly organized and self-driven
37. Strong team player with a collaborative mindset
38. Fluency in English (C1 or above) required; German is a plus
39. Familiarity with the TCG (Trading Card Games) universe is a strong advantage
What´s in it for you:
40. A respectful and appreciative working culture with real opportunities for development
41. Dynamic, multicultural teams and flat hierarchies
42. Bright, modern office spaces and flexible remote work options
43. Team events from easy to extreme – because work should also be fun
44. An exciting, fast-growing international business with room to grow
Betriebliche Altersvorsorge
Bike-Leasing
Corporate Benefits
Events
Fitness-Angebote
Flexible Arbeitszeiten
Sonderurlaube
state of the art equipment
Superhelden-Rabatt