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Social Media Manager (m/w/d)
Social Media Manager
We are Aiways, driving the evolution of the automotive industry.
For our European head office in Munich, we are looking for a Social Media Manager m/w/d, who will be a part of the Marketing Team.
RESPONSIBILITIES
* Overall responsibility of all official brand accounts on Social Media („aiways.official“).
* Structured management of all Aiways European brand accounts on Social Media.
* Coordination and management of all relevant stakeholders (internal teams, agencies, importers, photographers, influencers...).
* Monitoring and analyzing of social media key figures and social listening.
* Understanding of the trends and techniques of social media as well as the company’s presence.
* Development and ongoing adaptation of a long-term-cross-channel social media strategy in collaboration with the agency.
* Content and editorial planning in cooperation with the agency.
* Development of strategy for cooperation and partnerships
* Development, implementation, evaluation and optimization of social campaigns and marketing measures on the social networks.
* Social boost setting-up, analyzing and optimization.
* Conception, planning and coordination of asset creation via external graphic design, photo shoots and video productions.
* Active community management (Facebook, Instagram, YouTube)
* Budget planning and control.
* EU_wide Social asset management.
QUALIFICATIONS
* At least 3 years of relevant experience in social media management.
* Proficiency in several social media platforms.
* Proven experience with paid media.
* Have an analytical mindset, with strong analytical, data-driven and performance-oriented skills.
* Flexible, proactive and agile.
* Ability to provide Love to think of new ideas with a creative mentality.
* Experience with social media management tools (e.g. "falcon")
* Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
* Fluent in English and German.
* Excellent communication skills with regards to internal and external stakeholders.
WHAT YOU CAN EXPECT
* Be a part of a team, building a brand right from the start with a lot of freedom and possibilities.
* The opportunity to get involved, develop and implement your own ideas.
* You will get flexibility in working hours and locations.
* Enjoy the multi-cultural atmosphere between China and Europe, and be part of a team of like-minded people.
* Fair, performance-linked remuneration
Standort
Aiways, München