📍 Region: Western Lower Saxony & Northern North Rhine-Westphalia
📌 Core Area: Bremen – Osnabrück – Hanover
📊 Reporting to: Area Manager Osborne Germany
🚀 About the Role
We are looking for a commercially driven and brand-focused Brand Activation Manager to represent Veterano within the On-Trade channel in North-West Germany.
This is a field-based role combining sales excellence, brand activation, and event execution, with strong visibility across bars, clubs, festivals, and regional events.
You will play a key role in making Veterano a reference pouring spirit, increasing awareness, rotation, and recruitment of young consumers in the region.
🎯Professional Background
* Ideally current or former On-Trade /Events sales representative for Spirits or other beverage brands.
* Strong experience in events and on-trade environments (mass-market & local)
* Solid understanding of wholesale structures and cooperative market execution
* Excellent knowledge and ideally native of defined Core & recruitment region and its on-trade accounts and event/festival formats.
* Valid car driver’s license (Class B equivalent)
* Strong command of Microsoft Office (Excel, PowerPoint, Word, Outlook)
🎓 Education
* Secondary school degree (“Mittlere Reife”)
* Completed commercial or hospitality vocational training (“Berufsausbildung”)
🧩 Core Responsibilities
1️⃣ On-Trade Development
Objective: Transform Veterano into a pouring spirit in bars and nightclubs.
Key Tasks:
* Build strong relationships with wholesalers and field teams
* Conduct joint visits to increase brand priority
* Identify high-potential bars and clubs
* Negotiate:
o Pouring agreements
o Menu activations (e.g., Drink of the Month)
o Visibility & recommendations
* Generate multiplier effect in awareness and Off-Trade turnover
2️⃣ Festivals & Local Parties
Objective: create brand awareness at rotation by participating with Veterano at festivals and local parties.
Key Tasks:
* Activate the wholesaler network to identify relevant parties.
* Contact local organizers
* Negotiate participation:
o Visibility
o POS materials
o Tastings
o Raffles
o RTD sampling
* Deliver structured post-event reporting:
o Lessons learned
o Action items
o Performance by wholesaler
3️⃣ Olé Parties
Objective: Maximize ROI from 13 large-scale events (150,000 consumers).
Key Tasks:
* Ensure flawless on-site execution
* Staff training (20 people / 4–6 bars per event)
* Execute RTD sampling strategy
* Deliver post-event KPI reporting
🧠 Key Competencies
* Strong brand ambassador mindset with confident presence in gastronomy and event environments
* Excellent communication and negotiation skills
* Team-oriented and collaborative in distributor partnerships
* Entrepreneurial, self-driven, and performance-oriented
* Flexible and resilient (evening/weekend availability, seasonal peaks)
* Strong regional network and relationship-building capability
📊 Commercial & Operational Excellence
* Structured route planning and account prioritization
* Disciplined CRM usage and KPI reporting
* Strong market awareness and competitive analysis capability
* Professional preparation of sales presentations and reports