Head of Digital Marketing & CRM | DTC Challenger
This is a very exciting opportunity to lead digital campaign planning and CRM for a scaling DTC business.
Why should you join?
* Work with a fantastic manager, who will support growth and development while giving you ownership and autonomy.
* Excellent leadership team and an ambitious, entrepreneurial culture.
* Opportunity to lead the trading plan campaign strategy across CRM (email & print), as well as META and performance channels.
* International scope - very strong across EU markets and always expanding.
* Exciting business - very fast paced and lots of scope!
* Great for a strong Digital Marketing Manager looking for a step up.
* Hybris set up with 3 days in office and a sociable culture.
The Role
You will be responsible for developing and executing a monthly trading plan campaign strategy, ensuring alignment with seasonal trends and key topics, optimising for KPI’s such as ROAS, CPA, and conversion.
* Lead monthly trading campaign strategy.
* Manage and optimise CRM campaigns (email and print), driving personalisation and effectiveness.
* Develop, test and execute META advertising campaigns (with an internal media buyer).
* Implement structured A/B testing strategies to enhance campaigns and engagement.
* Monitor and analyse performance metrics.
You
The skillset below is needed, but this business puts a big focus on people and attitude – if you’re hungry, have a growth mindset, want to make an impact - that will go a long way!
* Experience in a DTC business (ideally in the FMCG/beauty space).
* Proven success in Meta advertising, with case studies showcasing ROAS and CPA improvements.
* Strong expertise in campaign strategy, A/B testing, and performance marketing.
* Experience in CRM, including email marketing and print campaigns.
* Data-driven mindset, with the ability to translate insights into actionable strategies.
* Excellent project management and organizational skills, with a hands-on, results-oriented approach.
* Strong analytical skills with experience in tracking, reporting, and optimizing marketing performance, whilst having previous experience in working with Asana and Tableau is a plus.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Advertising, Marketing, and Analyst
Industries
Retail, Retail Health and Personal Care Products, and Wellness and Fitness Services
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