Vice President of Product MarketingLocation:This role is available for hybrid work (2 days in office) from our London or Chicago office or in our hub locations: Austin or BostonAbout ShowpadIn the old days, traveling salespeople hit the road with only a suitcase and a smile. And as times—and technology—have changed, Showpad has emerged as the industry-leading solution for modern selling that improves those classic tools of the trade.We are passionate and bold as well as humble and authentic. We empower each team member to be their true selves. We take ownership, and we also take vacations.About the Vice President of Product Marketing role at Showpad:Showpad is seeking a strategic and results-driven Vice President of Product Marketing to lead the global product marketing function. This role combines vision and execution—translating our product roadmap into compelling, customer-centered value propositions that drive adoption, retention, and revenue impact. The ideal candidate is a strong storyteller and market strategist, with a proven track record of influencing product direction, validating product-market fit, and aligning messaging to customer needs and willingness to pay.Key Responsibilities:Strategic Leadership:Lead marketing strategy for Showpad’s eOS, positioning it as the essential solution for transforming revenue team performance.Craft value propositions that highlight real-world impact, differentiation, and customer willingness to pay.Partner with product leadership to shape the long-term eOS vision, driving innovation aligned with market shifts and customer needs.Translate the roadmap into clear, benefit-driven messaging that reinforces product-market fit and resonates with our ideal customer profile.Product Vision and Strategy:Identify emerging market opportunities and guide product evolution to deepen product-market fit.Deliver market insights and feedback—especially around pricing sensitivity—to influence roadmap decisions.Co-develop product vision that meets demand and drives advantage, grounded in willingness to pay.Ensure customer needs, trends, and competition are integral to product planning.Go-to-Market Execution:Lead GTM strategy for launches, ensuring clear, consistent messaging that reflects value and price alignment.Collaborate with sales and CS to drive adoption, retention, and continuously improve product-market fit.Analyst Engagement:Own analyst relations to boost visibility and shape market perception.Maintain strong relationships and incorporate insights into messaging and GTM plans.Team Management:Build and lead a high-performing team, focused on positioning and communicating product value.Provide direction and coaching that fosters excellence and market-driven thinking.Qualifications:10+ years of experience in product marketing, with a strong track record in the tech industry.Demonstrated expertise in creating and executing successful product marketing strategies.Proven leadership skills with experience in team development and mentorship.Strong collaboration skills with the ability to influence cross-functional teams.Experience in analyst relations and positioning companies as industry leaders.Deep understanding of storytelling and narrative development to simplify complex ideas.Company Highlights:Founded in 2011, Showpad is the world’s leading Enablement Operating System (eOS). We align Sales and Marketing teams around impactful content and measurable engagement, enabling sellers to build unique buying experiences and continuously improve conversion rates.What you can expect from Showpad:We welcome every voice and are committed to building a truly inclusive environment. We’re building a best-in-class experience for our employees and are always identifying opportunities to encourage our team to be their authentic selves.We are committed to creating a diverse and inclusive organization and are proud to be an equal opportunity employer.Apply for this job* indicates a required fieldFirst Name *Last Name *Email *Phone *Resume/CV *LinkedIn ProfileHow did you notice this job? *Do you have the permanent right to work in the country in which the job you are applying for is located? *Will you now or in the future require sponsorship for employment visa status (e.g., H-1B visa status)? *Please state the country (Europe) or state (United States of America) where you will permanently located and working from? *Describe a successful product launch you led. What was your go-to-market strategy, and how did you drive alignment across teams? *How do you leverage customer, market, and competitive insights to shape product marketing strategy? Please include a specific example. * #J-18808-Ljbffr