Industrial Measurement Technology Marketing Expert
We are looking for a skilled marketing professional to drive the global marketing strategy for our industrial measurement technology products. As a Product & Application Marketing Manager, you will be responsible for developing and implementing a tailored marketing plan for the responsible business unit and customer segment.
Key responsibilities include:
* Developing and implementing global, application-specific strategies for responsible customer segments and new products in close collaboration with relevant stakeholders.
* Ensuring continuous communication and awareness of application-related topics within the business unit according to an annual communication plan.
* Collaborating closely with other content marketers and external agencies to promote application-driven communication across all product lines.
* Creating and executing global product marketing campaigns with a strong customer-centric focus, providing tools for global sales and service centers.
* Developing industry-leading marketing materials and campaigns targeting new customer segments to ensure application-driven communication.
Requirements
To succeed in this role, you will need:
* A Master's degree in Business Administration, Marketing Communications, Digital Marketing, Product Marketing, or related fields.
* Relevant experience in application-based marketing or product communication for technical products, demonstrating expertise in designing and managing global, customer-centric marketing campaigns.
* Proven ability to execute successful global marketing campaigns in B2B markets.
* Strong understanding of complex topics and the ability to create engaging content that aligns with ZEISS brand guidelines.
* Proficient in Microsoft Office 365, standard project management tools (e.g., Kanban boards, Jira), and design software (e.g., Adobe Creative Cloud).
* Excellent organizational skills, strong decision-making abilities, hands-on mentality, basic stakeholder management capabilities, and a collaborative team spirit.
The ideal candidate will have fluency in Business English and German, both written and spoken, and a willingness to travel up to 20%.