Digital Strategy & Innovation
* Lead the global digital marketing strategy across key channels (like Website, SEO, paid media, e-mail-marketing and marketing automation)
* Drive digital growth, lead generation and customer experience with a forward-looking roadmap
* Monitor and apply emerging B2B digital and AI trends to maintain a competitive edge
* Take digital marketing to the next level and work with the team to implement new channels and ensure an omni-channel strategy.
Digital Execution & Performance
* Oversee performance marketing (PPC, retargeting, programmatic) to drive demand
* Lead website and SEO optimization to boost traffic, UX, and lead generation
* Enable data-driven decisions focused on conversion, ROI, and attribution
* Guide regional teams in localizing campaigns and ensuring brand consistency
Digital Infrastructure & Martech
* Own and optimize the digital marketing tech stack (CRM, CMS, MAP, analytics) in alignment with Group Performance & Transformation
* Collaborate with IT and partners to enhance website and digital touchpoints for usability and performance
* Monitor GDPR and data privacy compliance across all digital activities
Content & Engagement
* Collaborate with content and brand teams to shape a consistent digital narrative across platforms, overseeing web, blog, video, and social media content aligned with customer needs and journeys.
Team Leadership & Collaboration
* Lead and develop a high-performing team of digital marketing professionals at group level.
* Partner closely with global and regional marketing, product, CRM, data protection and sales teams to align digital marketing with commercial objectives.
* Manage external vendors, agencies, and consultants effectively.
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