As a Digital Marketing Manager, you will play a key role in developing and implementing global content excellence frameworks that balance brand consistency with local adaptability.
Key Responsibilities:
* Develop and implement global content strategies to boost engagement and sales across multiple channels.
* Deliver actionable insights to shape content strategies designed to drive higher conversion rates.
* Create and maintain a centralized library of top-quality product content, imagery, and creative assets for easy access and use.
* Optimize content to drive higher conversion rates across multiple channels.
* Lead in-house content creation and facilitate collaboration among designers to produce compelling creative work.
* Conduct content excellence workshops to empower teams in delivering best-in-class execution.
* Coordinate global content projects and work closely with cross-functional teams, agencies, and technology partners to ensure smooth delivery.
Requirements:
* At least 5 years of experience in digital marketing, content management, or a related field, with a solid track record in driving content performance.
* Strategic thinking with a creative edge, ability to develop innovative content approaches that align with business goals.
* Enthusiasm for emerging trends, especially in digital and content, and confidence in applying new ideas.
* Strong analytical skills, ability to interpret content performance data and translate insights into actions.
* Strong project management skills, experience coordinating complex initiatives across teams and markets.
* Familiarity with tools like DAM, PIM, content syndication platforms, and AI-powered content solutions.
* Experience in healthcare or other regulated industries is beneficial.