As the
Head of Marketing (m/w/d)
for Genesis Motor Europe, you will lead a multi-functional marketing team to deliver brand growth, customer acquisition, and commercial success. You will own the European marketing strategy, combining brand, digital, CRM, media, and experiential marketing to create a distinctive, design-driven performance brand. This senior leadership role offers a unique opportunity to shape Genesis' presence in Europe, working closely with global headquarters and regional stakeholders.
Want you to
* Lead and develop the European marketing function to achieve brand, customer acquisition, and commercial objectives
* Define and execute mid- and long-term marketing strategies covering volume, product planning, and channel mix
* Drive the Genesis brand expansion in Europe, delivering high-impact 360° campaigns across all channels
* Oversee performance marketing, digital platforms, CRM, and media planning to maximize ROI and brand visibility
* Lead experiential marketing programs and "perfect execution" strategies in line with brand positioning
* Manage the customer funnel and acquisition journey, ensuring industry-leading customer experience
* Monitor brand health, track KPIs, and implement data-driven improvements in creative, media, and campaign performance
* Manage the annual/quarterly business planning cycle and the marketing budget for regional and national activities
* Collaborate closely with senior management, NSCs, and global HQ to align marketing initiatives with lead generation and revenue targets
* Lead and develop a high-performing marketing team, fostering creativity, collaboration, and continuous improvement
About You:
* Bachelor's degree in Marketing, Business, or related field (Master's degree preferred)
* 15+ years of marketing experience, including leadership of multi-channel campaigns and large-scale event programs
* Proven track record in media, digital marketing, CRM, and customer acquisition at a European level
* Automotive, or mobility marketing background highly preferred
* Strong understanding of sales optimization, lead generation, and marketing analytics
* Experience developing a European digital customer acquisition journey
* Exceptional leadership skills with the ability to align diverse stakeholders across markets and function
* Strong analytical skills and ability to turn insights into strategic action
* Excellent communication skills in English; German or other European languages are an advantage
We offer:
* A highly competitive salary and benefits package
* Hybrid working policy and flexible working hours
* Executive leadership role supported by continued learning and professional development
* Opportunities to join company sporting clubs including tennis, soccer, yoga and golf
* Free access to the company gym
* Highly international working environment