The Global Marketing Director will define, develop, and execute a strategic marketing plan aligned with the product & offerings roadmap and business action plan.
The role aims to build awareness and promote our solution as a value-added service product to the market.
This role requires transverse collaboration with the global sales, insights, and technology teams.
Tasks & Responsibilities
Marketing Roadmap
* Build A2MAC1's Marketing & Branding strategy worldwide, including areas of focus and long-term goals.
* Develop short- and long-term channel growth expansion strategies and execute daily tactics to increase traffic.
* Analyze the needs of platform users to ensure our solutions are promoted according to business needs.
* Measure the impact of marketing strategies and actions across short, medium, and long-term periods.
Marketing Activities
* Responsible for lead generation and pipeline expansion to drive revenue within existing and SME customers, in collaboration with regional teams.
* Integrate our company's brand and messaging into a unified approach across all marketing content.
* Develop and refine product positioning and messaging for current and future products.
* Manage the company website and online conversion processes.
* Collaborate on implementing and maintaining the global CRM system, including policy support, training, and coordination.
* Ensure quality and timely delivery of content related to our offerings.
* Manage all social media outreach, set engagement goals, and track metrics.
* Develop a deep understanding of the target audience using insights and data to create resonant marketing campaigns.
* Lead industry competitive analysis to contribute to differentiation strategies.
* Build a perception of thought leadership for A2MAC1 in collaboration with the C-Level globally.
Customer & Prospects Interaction
* Create customer acquisition and retention strategies through events, marketing campaigns, email marketing, promotions, and partnerships.
* Manage product marketing strategies to engage our community of customers and prospects around product evolutions.
* Organize events to connect customers and partners.
Management
* Lead and motivate the global marketing team, facilitating regular meetings.
* Assess and upgrade marketing activities and processes to best-in-class standards, fostering continuous improvement.
* Build and report on marketing activities, including calendars, lead generation, and campaign analytics.
Requirements
Professional Background
* 5-10 years of experience in Marketing.
* Experience operating in an international or global setup.
* Experience in B2B DaaS/SaaS and PaaS/Marketplace businesses.
* Knowledge of the automotive industry is a plus.
* Proficiency in English; German and/or French is an advantage.
Skills & Abilities
* Ability to understand product features and communicate their value effectively.
* Excellent oral and written communication skills.
* Ability to operate at both detailed and strategic levels.
* Strong interpersonal skills and ability to interact professionally across cultures.
* Excellent organizational and coordination skills.
* Self-driven, entrepreneurial, resourceful, and proactive in a small company environment.
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