OverviewAMCS is a sustainability software specialist headquartered in Ireland with offices in Europe, the USA, and Australasia. With over 1,300 employees across 22 countries, we deliver technology solutions to facilitate a carbon-neutral future.Our SaaS solutions increase efficiency and sustainability in resource-intensive industries. We serve over 5,000 customers across 23 countries with Performance Sustainability software, delivering practical solutions for improved profitability and environmental resilience.At AMCS, we’re at a transformational point in marketing and looking for a GTM leader to take our EMEA-based Marketing team to the next level.The Head of Marketing, EMEA will be a visionary, hands-on, results-oriented Marketing Leader responsible for driving the strategic direction, growth and execution of marketing initiatives across the EMEA region. This role will inspire and lead a team of marketing professionals to develop and implement innovative strategies that drive value across the end-to-end buyer journey, build long-term brand affinity, generate net new revenue, accelerate customer acquisition and retention and achieve overall business growth goals.The ideal candidate is a transformative leader with a proven track record of building predictable and repeatable processes to generate quality pipeline and scaling B2B marketing efforts in fast-paced, high-growth marketing and SaaS environments. This key leadership role demands an individual with a strategic mindset, a track record of nurturing high-performing teams, championing marketing innovation, driving impactful outcomes, and scaling pipeline growth. This position will be based at our offices in Berlin and can be a hybrid role.Key Responsibilities Strategic Planning and Execution: Develop and execute a comprehensive growth marketing strategy for EMEA, aligned with AMCS's overall business objectives. Identify key growth opportunities and channels, leveraging data-driven insights to inform decision-making. Collaborate with cross-functional teams to influence bold, resonating messaging and content in support of demand generation programs and ensure alignment and integration of marketing strategies. Align tightly with EMEA sales to continually improve pipeline quality.Market And Competitive Analysis Stay informed about industry trends, market conditions, and competitor activities. Use market insights to identify opportunities for differentiation and competitive advantage.Team Leadership And Development Drive transformative change within the GTM strategy for increased ROI and efficiency. Lead, mentor, and develop a high-performing growth marketing team. Foster a culture of innovation, continuous improvement, and collaboration within the marketing department.Customer Acquisition And Retention Drive customer acquisition through various channels including digital marketing, content marketing, social media, ABM, partnerships, and events. Develop and implement retention strategies to increase customer lifetime value and loyalty.Performance Analysis And Optimization Work across marketing teams to measure performance against KPI's and deliver insights that drive optimization and change. Use data and analytics to optimize marketing campaigns and strategies, ensuring maximum ROI. Develop and manage the growth marketing budget, ensuring effective allocation of resources to achieve business goals. Create and manage the plan and budget to achieve ambitious demand generation goals, refining as necessary to stay within financial targets.Qualifications Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred. Fluency in German and English is essential. 15+ years of experience in senior marketing leadership roles, including significant experience in B2B growth marketing, performance marketing and/or integrated marketing in SaaS. Deep understanding of GTM and sales processes, strategies, and industry best practices. Proven track record of driving demand generation and pipeline growth and leading successful growth marketing initiatives in a fast-paced, high-growth environment. Strong experience with marketing technology operations including marketing and sales automation, CRM, ABM and tech, engagement platforms, performance and omni-channel marketing. Hands-on leadership experience balancing strategy and analytics with operational excellence and execution.Seniority levelExecutiveEmployment typeFull-timeJob functionMarketing and Sales #J-18808-Ljbffr