We are currently recruiting a Brand Manager to lead the German Brand Marketing team. Together you will focus on developing and implementing short- and long-term brand marketing strategies, with a clear online, offline strategy to increase brand awareness, strengthen the brand positioning, increase traffic and conversion.
Applications MUST be submitted in English to sabine.As Brand Manager you will be responsible for:
You will be responsible for the overall marketing management and strategy, including developing and implementing both short and long-term creative marketing strategies for the German Market focused on product awareness, trial and retention.
Creating the seasonal marketing strategy and schedules working closely with Management in Germany, EU Marketing and EU E-Commerce to implement them.
You will be adept at utilizing all relevant traditional (TV, print, catalog, (D)OOH, in store, event) and non-traditional (SEO, SEM, Affiliates, Display, Social, CTV) marketing vehicles to increase brand awareness, traffic, online conversion, store sales and margin whether that be to the brick and mortar or online store. Conduct weekly communication sessions with our in store teams to gather data, feedback, to support and inform plans.
Drive effective, clear, and compelling communications resulting in increased traffic to stores and online
You will manage relationships with external vendors and internal departments including Marketing, PR, EC, VM, Stores teams, Inventory, and (Visual) Merchandising teams.
Bring Store operations, Visual Merchandising, E-Commerce and other internal functions together to ensure brand alignment on the way we go to new market, in terms of customer journey and experience.
you will manage and develop the talent of the German Marketing and PR Team.
Minimum bachelor’s degree in marketing/communication/business or higher
Minimum 8 years’ experience in marketing within fashion/apparel/retail
International work experience and/or multinational team experience
Proven track record in working with 360 marketing mix including but not limited to: Store, EC, TV, print, catalogue, (D)OOH, events, app, SEO/SEM, Affiliates, Display and Social.
Able to process information quickly and manage multiple projects simultaneously
Excellent fluency in English (B2 or better). Must be a native in German. This role will report to the EU Marketing Director and German COO. It is a full time and permanent contract based in our office in Berlin. Competitive salary
~ Bi-annual performance bonus
~ Group Profit Sharing Scheme
~30 days holiday, bi-annual bonus and Global Profit Share Scheme
~ Hybrid working, 2 days from home, 3 days in the office
~ Monthly meal allowance and monthly mobility allowance
~ Employee Discount 30% in UNIQLO stores and other Fast Retailing Brands
~ Please upload a CV in both English so we may assess your language skills.
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