JOB DESCRIPTION
The role
As Senior International ATL Marketing Manager, you will help to scale the TV and offline customer acquisition channels at HelloFresh SE. You will manage steadily growing budgets. The role is a crucial part of the Offline Marketing strategy for growth, scale and expansion and has a high impact for the overall business development.
Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.
What you’ll do
1. Support development of all offline marketing channels (TV, VOD/OTT, OOH, Radio, Podcast, ff.) within the international HelloFresh cluster at considerable annual spend
2. Responsibility for the KPI based evaluation and optimization
3. Strong analytical skills with a proven ability to leverage data and consumer research to shape strategies and maximize ROI within a data-driven approach
4. Manage multiple commitments, rate negotiation and identify highest leverage areas across HelloFresh countries
5. Build and manage relationships with media sales houses, vendors and agencies
6. Development of new strategic growth ideas and opportunities with clear action plans and outcomes to expand and diversify channel activities
7. Develop channel-agnostic connections strategies that unify brand messaging across ATL, digital, social, experiential, and emerging platforms, informed by consumer journey insights
8. Collaborate closely with creative teams, brand strategy, CRM, social, performance marketing, and media agency partners to ensure seamless activation of full-funnel, integrated campaigns
9. Constant challenging of BAU setup for continuous optimization and improvement of processes
10. Drive innovation in the offline marketing area through adoption and scaling of new channels
11. Identify and manage partnership relationships and processes to extend HelloFresh’s potential for growth in new and existing markets
12. Prepare comprehensible campaign reportings and presentations
What you’ll bring
13. Completed university studies in marketing, media, economics, communication science or in a similar field
14. Established experience of 3-4 years in Offline Marketing with advanced experience in media buying and planning processes, specifically linear TV for international markets
15. Understanding of advertising metrics for D2C brands
16. ROI driven mindset / highly analytical
17. Strong time and project management skills
18. You are characterised by a high degree of self-initiative, readiness for action and a hands-on-mentality
19. Strong communication skills and team spirit complete your profile
20. An open-minded, positive, enthusiastic, inspiring, result-oriented person with the ability to work in a very fast-paced environment
21. Fluency in English is essential, any further languages are a plus
What we offer
Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.
22. Immerse yourself in a diverse global community of 90+ nationalities.
23. Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
24. Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
25. Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
26. Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!
Are you up for the challenge?
Please submit your complete application below including your salary expectations and earliest starting date.
After submitting an application our team will review this and get back to you within 5 business days.