Job overview
As a Senior Customer Analyst (all genders) you will be the bridge between business needs and customer data capabilities, working closely with data scientists and other specialists to enable advanced customer analytics. You'll play a crucial role in identifying valuable customer segments and defining requirements for our Customer Data Platform (CDP), with a special focus on driving loyalty initiatives through data.
What you will do
* Analyze customer behavior across digital platforms to identify valuable segments and personalization opportunities
* Provide insights to stakeholders to trigger/initiate marketing and sales measures
* Define and track customer-centric KPIs measuring segmentation, personalization, and loyalty program effectiveness
* Document and validate customer data requirements for CDP and Datalake, ensuring capture of relevant data points
* Build and maintain self-service customer insights dashboards for stakeholders
* Collaborate cross-functionally with marketing and data teams to translate business needs into data requirements and ensure data quality.
Job Title
Senior Customer Analyst
What you will need
* 7+ years of experience in customer data analysis, preferably in travel/hospitality or e-commerce
* Strong expertise in using data platforms for customer analytics (Treasure Data CDP (or similar), Adobe Analytics, PowerBI)
* Experience with loyalty program analytics and member behavior analysis
* Advanced SQL skills and experience working with large customer databases. Python is a plus
* Experience in experimentation analysis (i.e A/B testing), specially in the context of personalization
* Experience in translating business requirements into data specifications
* Proven track record of delivering actionable insights from customer data analysis
* Experience working with data scientists and understanding basic modeling concepts
* A background in building and maintaining automated reporting solutions
What you will bring
* Solid project management skills with the ability to manage multiple priorities
* Excellent stakeholder management skills and ability to communicate complex analyses to business leaders
* Strong understanding of customer journey analytics and multi-channel customer behavior
Inclusivity
All genders
Workplace type
Hybrid
About us
We are dreamers, doers, and enthusiasts
Our mission is to enable our customers on leisure and/or business travel to enjoy a seamless travel booking experience from the tip of their fingers. Therefore, we are continuously working passionately on providing diverse and attractive offers on our online booking platforms Eurowings & Eurowings Holidays and mobile Apps to empower our customers with relevant information and smart digital services throughout their travel experience.