At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world.
This Position reports to:
EL Product Marketing Manager
Your role and responsibilities
In this position, you will make a significant contribution to the implementation of our product and marketing strategies. The focus is on product marketing and close collaboration with Sales, global manufacturing units, and other key interfaces. You will support the market launch of new products, prepare product-specific content for the German market, and gain insights into market, competitor, and trend analyses across the entire product lifecycle. At the same time, you will further develop your professional expertise and practical skills as part of our Global Trainee Program.
The Global Trainee Program lasts 24 months and includes two six-month rotations and one twelve-month rotation. One of these three rotations will take place abroad. During the program, you will gain experience in different areas, focusing on Inside Sales, Marketing, Leadership Skills, and ABB Product Knowledge. Additionally, you will participate in a global onboarding event in June, where you can connect with other Discovery Program participants. A dedicated program manager will support you throughout the entire program.
The work model for this position is: #LI-Hybrid
This role is part of the Business Area Electrification and the Smart Power Division. The primary location for this position is Heidelberg, Germany. Key stakeholders include the product marketing team, global manufacturing units, Sales, as well as external partners and customers.
Your main responsibilities:
* Supporting the sales organization per product group with all German-language documentation (catalogues, brochures, technical documentation, etc.), tools (configurators, software, and eConfigure Device/Enclosure), marketing activities, campaigns, and all product-related topics
* Supporting product strategies, market, competitor, and trend analyses, including the management of target group requirements for the respective product portfolios
* Managing the market launch of new products, including material creation, marketing materials, warehouse/logistics topics, pricing, and competitive positioning
* Planning and executing trade fair appearances, including content planning and implementation of exhibits, on-site competitive analysis, and expert support for exhibits per product group
* Data management (SAP creation, master data management, German texts, derivations, delivery data, etc.)
* Planning, preparation, and implementation of action plans and initiatives
* Continuous communication with global manufacturing units and the global organization
* Conducting technical Level 3 trainings for Field Application Engineers
Qualifications for the role
* Completed Bachelor's degree in Business Administration, Marketing, Industrial Engineering, Engineering, or a comparable field
* Initial practical experience (e.g. internships or working student positions) or a strong interest in product marketing or sales
* Analytical skills and a strong interest in market, competitor, and trend analyses
* Technical understanding, ideally in the field of industrial products or software solutions
* Strong communication skills, team orientation, and confident interaction with internal and external stakeholders
* Fluency in German and English
* Willingness to travel internationally for the planned assignment abroad
* A maximum of two years of professional experience at the start of the program
* High motivation to acquire new skills and knowledge
Benefits
* Canteen
* Employee Assistance Program
* Accident Insurance
* Paid and unpaid leave options
* Employee Share Purchase Plan
Interested in joining our team? We are looking forward to receiving your complete application through our online tool. In the case of equal suitability, people with severe disabilities and their equals are given preference.
ABB AG
+49 (0) 621 381 3500
Join us. Be part of the team where progress happens, industries transform, and your work shapes the world.
Run What Runs the World.
#ABBCareers
#RunwithABB
#Runwhatrunstheworld
We value people from different backgrounds. Could this be your story? Apply today or visit to read more about us and learn about the impact of our solutions across the globe.
We value people from different backgrounds. Could this be your story? Apply today or visit to read more about us and learn about the impact of our solutions across the globe.