Your role
1. Conduct market research (Environment Analysis), develop a good market understanding, identify potentials & hurdles in the respective market segments mentioned above.
2. Collaborate with strategic customers, opinion leaders, sales and SSC’s on understanding future trends and support R&D projects to promote innovation and customer value creation
3. Define customer and market requirements and identify opportunities for new solutions keeping in mind technological and commercial feasibility.
4. Build a global growth strategy for the relevant markets and drive implementation of the resulting marketing roadmap.
5. Act as primary point of contact for sales and distribution partners for guidance on global Go-To-Market (GTM) strategy.
6. Conceptualise and develop marketing collaterals and campaigns to realise the growth strategy.
7. Alongside with Head of Business Sector plan budgets and estimate forecasts for business development, sales funnel, investments, and marketing projects for the microscopy-related Education Sector.
Your profile
8. Academic background in Natural Sciences/Biomedical is desired.
9. Profound experience in light microscopy.
10. Minimum of 3 years of experience in Sales, Product/Solution Marketing, Business Development of Biomedical Microscopy Systems.
11. Proven experience in successfully managing difficult negotiations and working in multicultural environments.
12. Innovative bent of mind and strong bias for action with excellent communication skills.
Your ZEISS Recruiting Team:
Markus Repp