Why we are looking for you
In this crucial position, you and your team will lay the foundation for PiNCAMP's continuing growth. You will play a decisive role in fulfilling our mission: to build the number one camping marketplace in Europe. You will report directly to our Director Demand & Conversion and lead a specialized team of marketing experts to take our customer acquisition to the next level.
What you can expect
* As part of the B2C Marketing & Conversion Tribe, you lead a Customer Acquisition team of SEO, Automation, and Inbound Marketing experts.
* Your goal is the long-term optimization of advertising costs. Together with your team and key stakeholders, you develop a forward-looking acquisition strategy and define the roadmap for your domain.
* You manage our Paid Marketing accounts with a focus on maximum automation.
* You drive Partnership Marketing by steering affiliate agencies and directly managing major partnerships. You will further intensify the acquisition-side collaboration with our shareholders ADAC, ANWB, and TCS.
* You break down silos between disciplines and work closely with the Retention team to optimize Customer Lifetime Value (CLV). You leverage interfaces with Product, BI & Data to deeply anchor automation, AI, and data-driven marketing within the organization.
* You act as the primary lead for the B2B Tribe regarding the achievement of media traffic targets.
What you should bring
* You have 6+ years of professional experience in digital marketing, specifically in Affiliate & Partnership Marketing. You have a proven track record of operationally managing large-scale ads accounts with 7-figure budgets.
* You have some experience leading smaller teams.
* You are technically proficient, understand web tracking, and have a clear vision of how automation and AI can take your field to the next level.
* You can structure complex topics and present or discuss them fluently in both German and English.
* You possess a "can-do" mentality, drive projects independently, and see ambitious goals as a personal motivator.
* Bonus: You speak Dutch at a native level? Even better! This will make collaborating with our ANWB colleagues in the Netherlands a regular highlight of your role.
What we offer
* A good mix of agile start-up and grown professional structure
* Regular feedback as well as internal and external training, e.g. at our PiNCAMP Academy
* A steep learning curve with a lot of responsibility from day one, flat hierarchies, quick decisions, room for creative ideas and new impulses
* Modern office in the heart of Berlin with excellent public transport connections and a rooftop terrace for fresh air and sun-bathing
* An appreciative work culture and atmosphere in an international team
* Flexible working hours, home office, working from abroad, hybrid working
* Best hardware of your choice, modern tools
* Health promotion, e.g. through subsidies for Urban Sports Club or ergonomic workstations, free fruit, vegetables and muesli
* 30 vacation days
* A camper for your short trip or vacation
* Regular company parties and events
* Various employee discounts, e.g. Travel Industry Card
About us
PiNCAMP is the camping startup of ADAC, ANWB and TCS - in Germany, the Netherlands and Switzerland, as well as throughout Europe. An international team of more than 80 digital experts digitises the camping industry by combining the experience and reputation of our shareholders with the speed of an agile start-up. Our goal is to be Europe's leading camping platform. For our further growth we are looking for passionate hands-on people who want to grow with us and are eager to build an excellent product for campers and campsites alike.