Join to apply for the Content Strategist (m/f/d) role at YOYABA. 1 day ago Be among the first 25 applicants. Get AI-powered advice on this job and more exclusive features. Your daily business Imagine this… Your content strategy goes live and you see how the decisions you made start driving real business outcomes – not just traffic or rankings, but pipeline, SQLs, and revenue. You instantly understand which insight, ICP focus area, or persona angle moved the needle, and that’s what energizes you. Your first month at YOYABA is filled with an unfiltered view into how our media engine works, insights into the most exciting projects across our service teams, sharp sparring sessions, and a team that pushes you to grow. You quickly realize: this is neither “just a writing job” nor “just a strategist job”. It is strategic ownership with hands‑on excellence. If that resonates with you, keep reading – we’re looking for exactly you. As a Demand Generation Content Manager at YOYABA, you work closely with experts from our Marketing, Paid, Organic Growth RevOps teams. You take ownership to build and scale the content engine that fuels our demand programs and translate insights from our service units into high‑converting content. You build strategies grounded in how our customers think, decide, and buy – and only then enrich them with keyword intelligence, prompt‑data patterns, and search signals. And execute them well. You Build & execute a multimedia content roadmap fully aligned with our business goals, ICPs needs, and pipeline stages. Create content end‑to‑end: long‑form, short‑form, video, blogs, social posts, scripts, podcasts, webinars, and more. Collaborate with internal experts & external influencers to bring relevant voices into your content. Draft, produce and publish content across LinkedIn, YouTube, email, website, and webinar platforms. Set up & run podcast episodes, webinar programs, and live event content (concept → execution → publishing). Lead SEO for Demand Gen content, including keyword research, competitive analysis, on‑page optimization & content structuring. Optimize processes, workflows and editorial structures. You analyze performance across ICP and persona targeting, effectiveness along the entire buying journey, SQL impact and pipeline contribution, as well as engagement, intent, demand, SERP and social signals, and qualitative resonance indicators deriving data‑backed optimizations from these insights and proactively proposing clear, actionable recommendations to our GTM leadership. You ensure strategic quality across tone, messaging, format, structure, and impact while providing constructive feedback that elevates everyone around you. Requirements Experience in Content & Organic Growth: 3+ years in Content Marketing, Demand Generation, or B2B SaaS Marketing; fluency in multimedia content creation and experience producing assets across formats. Deep understanding of SEO & Organic Growth mechanics. Creative Intelligence & Love for language: Connect insights, personas, and messaging into content that drives demand, not vanity metrics. Communicate complex SaaS topics with precision and simplicity – in German and English. AI Literacy: Use AI tools confidently to speed up research, ideation, analysis and workflows without compromising depth or quality. Project Ownership: Manage complex content calendars, stakeholders, freelancers, and internal teams without losing control. Execution Speed: Research, write, produce and ship content quickly without sacrificing quality. Tools: Experience with CMS (HubSpot), analytics tools (GA, GSC, Ahrefs), webinar and podcast platforms, and marketing automation. Growth Mindset & Ambition: Test, learn, iterate and push yourself and the team forward; desire to grow strategically and personally. Why us? A team of A-players and founders striving for growth. A culture built on ownership, clarity and high performance. A unique coaching program for professional and personal development. Access to Humanoo: fitness challenges and 1:1 mental health sessions. Subsidized gym or Urban Sports membership. Workations possible and loved by our YOYABEEs. Up to 60% subsidy for your company pension plan. Seniority level Mid-Senior level Employment type Full-time Job function Marketing, Public Relations, and Writing/Editing Advertising Services Referrals increase your chances of interviewing at YOYABA by 2x. Get notified about new Content Strategist jobs in Hamburg, Germany. Buxtehude, Lower Saxony, Germany #J-18808-Ljbffr