About us
Lucanet is the CFO Solution Platform built for modern finance leaders to automate consolidation and financial planning, extended planning and analysis, disclosure management, ESG reporting, lease accounting, tax compliance and reporting, as well as banking and cash management. More than 5,500 companies around the world rely on our easy-to-use and out-of-the-box SaaS platform to help them lead with ease.
We are a team of game changers with 850+ people worldwide. Our culture of kindness and integrity encourages you to bring your whole self to work. We collaborate to create better software solutions and grow a better company. Lucanet is more than a place to work; we are a champion for continuous improvement, pushing boundaries, impacting industries, and growing careers.
Discover more about Lucanet as an employer.
The Role
We are looking for a Product Marketing Manager to help prospects and our users understand and get the full value out of Lucanet’s solutions, especially our xP&A solution. This is a highly strategic role focused on driving results that contribute meaningfully to Lucanet’s growth goals. In this role, you'll build a deep understanding of our target customers and buyers and optimize key stages of the customer and buyer journey, from awareness to adoption and expansion, for maximum value creation and customer satisfaction. You'll own product messaging, positioning, sales enablement content, communication around new feature launches, and create tailored messaging and engagement journeys for our key customer segments and personas. This is a highly cross-functional role that requires close partnership with Product, Sales, GTM, and Marketing teams to ensure our customers and prospects understand and realize the full value of our solutions.
What you'll do
1. Lead GTM initiatives for xP&A, including the development and execution of launch strategies, messaging frameworks, and engagement plans for new features and product updates.
2. Translate complex product capabilities into clear, customer-centric value propositions that resonate with target buyers.
3. Utilize tools such as Gong, Salesforce, Lightdash, and LLMs to perform win–loss analysis, visualize insights, and drive data-informed strategic decisions.
4. Plan and execute creative go-to-market activities, including video content, webinars, and AI-powered engagement strategies to maximize impact.
5. Build and scale high-impact enablement assets that are practical, engaging, and widely adopted by internal teams.
6. Work closely with Product, Sales, and Marketing teams to ensure seamless collaboration and consistent messaging across all touchpoints.
7. Continuously track competitors and equip customer-facing teams with battlecards, actionable insights, and targeted training.
8. Use storytelling and innovative formats to communicate real customer value—going beyond feature lists to highlight tangible business outcomes.
What you bring to the table
9. Demonstrated ability to identify priorities, take initiative, and deliver impactful results.
10. 4+ years of experience in SaaS product marketing, with a strong track record in product positioning, messaging, and go-to-market (GTM) execution.
11. Skilled at transforming complex product features into clear, compelling value propositions tailored to diverse buyer personas.
12. Hands-on experience developing positioning and messaging frameworks that drive measurable sales impact.
13. Successfully led product launches from planning through execution, ensuring cross-functional alignment and market success.
14. Solid grasp of buyer personas, ideal customer profiles (ICPs), buyer journeys, and product lifecycle stages.
15. Ability to identify market trends and customer needs and translate them into structured, actionable insights.
16. Practical experience in marketing and campaign execution, with a focus on measurable outcomes.
17. A hands-on mindset combined with strong prioritization skills and the ability to lead initiatives and drive results.
18. Strong project management, presentation, and writing abilities, paired with experience in interpreting data and turning insights into strategies.
19. Positive, solution-oriented, and highly accountable, with a strong sense of ownership.
20. Conceptual thinker who uses data to guide decisions and measure success.
21. Excellent communication skills in German and strong English proficiency to collaborate effectively in an international environment.
Perks at work
22. LucaFlex – We acknowledge that every individual has different working styles and preferences. Our flexible working model allows you to plan your working hours and location according to your needs and professional responsibilities.
23. Work from Abroad – Sometimes a change of scenery can boost creativity and productivity, you can work up to 90 workdays outside your home country with the support from our partner Workflex.
24. Sabbatical – Take the time you need for personal pursuits, family time, travel, or any other activities that suit you with our sabbatical options.
25. Team Spirit – We value teamwork and celebrate our achievements. That’s why we take many opportunities to get together, learn together, and cherish our successes together.
26. Learning & Development – We encourage you to shape your own development with the support of dedicated time, resources, and budget provided by us.
27. LucaNet Engage – Our feedback process is designed to support your personal and professional development in a targeted manner through regular dialogue.
28. LucaNet Do Good– As a company we want to give back and support you in taking the time to do some good, individually or as a team, with paid volunteer time.
29. Health & Wellbeing – Your overall wellbeing is important to us, which is why we offer tailored health and wellbeing programs, including company-wide initiatives, subsidies for sports activities, mental health support, and counseling through our external partners.
30. Generous leave policy – We encourage you to take time off to relax, travel, and recharge.
31. Compensation & Company Pension Plan – We are committed to equal pay and supporting you for your future by offering a company pension plan and/or pension allowances.
32. JobRad – Find your dream bike, with financial support from us.
33. Discounts – Enjoy a whole bunch of discounts from our external corporate benefits partner.
Powered by uniqueness
Everybody’s different here and we like it that way. At Lucanet, we embrace the unique qualities of every person. We are dedicated to creating an inclusive workplace where all employees can thrive and feel valued. Regardless of your gender identity, sexual orientation, personal expression, racial identity, ethnicity, religious belief, or disability statuses, you are welcome at Lucanet just as you are. Our recruitment process is solely based on qualifications, merit, and organizational needs, ensuring fairness and equal opportunities for all candidates.
We recognize that every person brings a unique blend of skills and experiences. If you believe you will excel in this role, we want to hear from you – even if you do not check every box on the list. We only want to know why you are great for this role, so please avoid including your picture, age, and marital status in your CV.
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