Join us on our mission to make education accessible for all. Strengthen our Marketing Team in full-time (40 hrs./week) as Web / Digital Analyst (m/f/d) within Germany remotely or at one of our office locations. The role focuses on turning marketing, web, and CRM data into actionable insights, driving efficiency with AI solutions, and ensuring data quality through cross-functional collaboration. Run end-to-end analyses on Web Analytics, Performance Marketing & CRM conversion funnel data to uncover performance drivers, generate insights, and support business decisions. Translate insights on user & conversion behaviour into clear, actionable dashboards & reports, empowering marketing & business stakeholders to optimize campaigns, user journeys and site experience. Explore, co-develop, and apply AI-driven solutions to increase efficiency in analytics,automation and anomaly detection. Collaborate with cross-functional teams (Marketing Intelligence, Performance Marketing, Engineering, Website, Product) to align KPIs, ensure semantic consistency, and maintain data quality across tracking pipelines and shared analytics products. Document key analysis logic, dashboard methodologies, and data definitions to ensure sustainability, transparency, and knowledge transfer. Contribute to internal enablement by helping stakeholders interpret dashboards, use self-service tools, and develop confidence in working with data. Deep understanding of Web Analytics KPIs & event tracking (esp. GA4) with the ability to interpret website user behaviour. Strong hands-on experience in SQL & BigQuery to extract, transform and analyze raw data, connecting top-of-funnel user behavior to bottom-of-funnel business results for holistic decision making (python, dbt are a plus). Demonstrated ability to build actionable, easy-to-understand dashboards & reports to facilitate data-driven decisions (Power BI & Looker Studio preferred). "AI Mover" mindset with a proactive approach to identifying, testing, and scaling LLM-assisted data solutions and analytics workflows (e.g., insight generation, automation, code assistance). Strong communication skills to collaborate effectively across interdisciplinary teams (Data, Performance Marketing, Website, Product) and translate technical data outputs into clear business impact. Ability to work independently, manage cross-functional requests, prioritize based on business value, and communicate clearly and confidently in both English and German. Be you at IU: We support and empower you to achieve your personal and professional goals. After all, your happiness significantly contributes to a positive and productive environment. Work wherever you want: Digitalization is part of our DNA. Decide for yourself which place sparks the most productivity in you. You love remote work? No problem! Would you like to work abroad for a while? Our WorkFlex Benefit makes it possible. and flexible in terms of time: It's your job; We trust you and give you the greatest possible freedom to organize yourself. Take your knowledge to a new level: Where else, if not with us? Enjoy free access to all our e-learning platforms. In addition, we will finance you a complete technology course of your choice. Make your journey sustainable: Whether it's a DeutschlandTicket subsidized down to less than 9 euros or a Jobrad (bike leasing) offer, enjoy the freedom of mobility for both work and personal activities, while also making an eco-friendly choice. 33 days to rest: Taking breaks is important! In addition to 30 flexible vacation days per year, we also give you an extra day off on your birthday, as well as days off on Christmas Eve and New Year's Eve.