ROI·DNA, part of Hotwire Global and The Enero Group, is a full-service digital marketing agency delivering category-leading solutions to accelerate revenue for leading brands worldwide.
Technology-led, ROI·DNA has developed exclusive top-tier partnerships with 6sense, Google, and Drift, helping drive over $13B in revenue for leading tech innovators, including Elastic, Mollie, Drift, Salesforce, Amazon Web Services (AWS), and Cockroach Labs.
They exist to make a ginormous impact on their clients, their team, and the entire digital marketing world.
We are looking for an exceptionally awesome Senior Media Manager (Sr. Digital Media Planner) to help drive meaningful growth for our customers through direct-response digital media campaigns across channels, with a heavy focus on publisher-direct buys, content syndication, and other guaranteed lead/impression programs.
Align client objectives and goals with paid media campaigns.
Identify, RFP, and negotiate with a wide variety of paid media partners and publications across IT, health care, AI, Data, Infrastructure, Security, Media & Entertainment.
Coordinate and oversee million-dollar approved buys, including creation of IOs, negotiating terms, overseeing trafficking and coordination of creative/deliverables, and ongoing reporting and optimization of paid media buys.
Collaborate with AdOps and Finance teams to track and manage paid media buys and reporting.
Ongoing investigation & research of new media opportunities.
Grow job knowledge by participating in educational opportunities and maintaining personal networks.
5+ years of experience in B2B media buying.
~3-5 years of experience in media planning or similar.
~ Hands-on experience planning and buying content syndication and direct publisher programs.
~ Client-facing experience and digital marketing experience are a must.
~ Account Based Marketing (ABM) experience is preferred.
~ Prior experience with various content syndication and publishers focused on the B2B market.
~ Hands-on experience with Integrate and/or Convertr is strongly preferred.
~ Strong collaboration skills and superb time and project management skills.
~ Adept at critical thinking to strengthen media initiatives.
100% remote
~ Medical, Dental, Vision, Pre-tax medical & dependent care FSAs
~20 days PTO, 11 Paid holidays & 10 Sick days
~ Up to 12 weeks of Parental leave
~