Problem-solvers from Bielefeld who inspire people around the world! Our strong brands: ALCINA, Alpecin, Bioniq, KAREX, Linola, Plantur and Vagisan. Since 1905, we have been growing as a family-owned company in the cosmetics and pharmaceutical industry and are proud of our "Wolffsrudel" with more than 900 employees.
We have 11 international offices and are active in more than 60 markets. With our products, we aim to continue our global growth. Are you in?
We are looking to strengthen our team as soon as possible by hiring a new colleague in the role of
Brand Director & Business Unit Lead (m/f/x) – Germany
Your mission:
You will lead an established strong Dr. Wolff Group brand in Germany as an internal entrepreneur. Taking full P&L responsibility, you will develop the business unit strategically, drive profitable growth and secure long-term market leadership. Acting as the brand CEO, you will be decisive, commercially excellent and have a sharp eye for market opportunities, consumer needs and value creation.
Why this role matters:
In this role, you will take the lead for an established brand with strong market potential and enjoy real entrepreneurial freedom to shape the business. Operating at top-management level with full accountability for results, you will drive sustainable growth and leave a visible impact – both strategically and operationally.
* Entrepreneurial Business Leadership: Take full ownership for the Business Unit including revenue, profitability, and sustainable growth. Define and drive the long-term business and brand strategy for Germany while continuously challenging the status quo to unlock new growth potential.
* Brand & Portfolio Management: Lead the product portfolio and innovation pipeline from ideation to launch, prioritizing initiatives by commercial impact and sharpening brand positioning versus competition.
* Go-to-Market & Commercial Excellence: Own the national go-to-market strategy (campaigns, launches, promotions), steer key commercial levers (pricing, portfolio, distribution, media) and leverage data to maximize value creation.
* Product & Communication Strategy: Architect and execute compelling product, communication, and claim strategies that differentiate the brand, fuel sustainable growth, and resonate with evolving consumer needs.
* Leadership & Stakeholder Management: Lead and develop high-performing, cross-functional teams; work closely with R&D, Marketing, Sales, and Operations and act as a strategic partner to executive and international stakeholders.
* 5+ years of relevant experience in Brand Management, General Management, Consulting, Venture Building, or comparable roles
* Proven P&L responsibility and strong commercial track record
* Strong entrepreneurial mindset
* Excellent analytical skills, Data & AI affinity combined with pragmatism and strong execution capabilities
* Experience with strong consumer brands (FMCG/CPG is a plus, but not required)
* Inspiring people leader with clear stance and strong presence
* Business-fluent in German and English
* Collective wage agreement: Competitive compensation under the chemical industry collective agreement, plus Christmas and vacation bonuses and a company pension scheme
* Flexibility: Trust-based working hours, mobile working (up to 25% per month), and more than 30 days off per year
* Wolfferia: Fresh and well-balanced meals every day in our in-house company restaurant
* Sports & events: Road cycling outings, cooking events, Christmas market activities and more
* Work–life balance: Advisory services and more via Viva family service, plus the opportunity for a spot at the "Werksgarten" daycare just around the corner
* Learning & development: Language courses, seminars, e-learnings, knowledge sessions and more
* Mobility: JobRad bike leasing, JobTicket for public transport, e-charging stations and free parking spaces
* Discounts: Attractive discounts on our products and access to corporate benefits programs