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Lenovo is a US$69 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo's continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).
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We are looking for a results-driven, analytically strong
Retail, Etail Trade Marketing Specialist
who thrives at the intersection of technology and retail marketing. The ideal candidate has hands-on experience in managing retail and etail partnerships, alliance partners in the hardware industry, drives promotional and sell-through initiatives, and knows how to turn marketing budgets into measurable business results. You understand the sales funnel, know what drives conversion, and can activate across multiple channels both online and offline.
Your Responsibilities
* Independently manage and execute retail and etail marketing initiatives with key partners
* Define and implement tactical sell-out strategies in collaboration with Sales and Alliance partners
* Monitor and optimize ROI for all activities and ensure alignment with sell-through objectives
* Lead, manage, and evaluate promoter programs with a strong focus on sales performance and KPIs
* Oversee and track budget allocations; ensure spending is aligned with strategic business goals and hardware alliance partners
* Act as the marketing interface for internal sales teams and external retail contacts, providing strategic guidance and clear direction
* Analyze campaign performance and market data, turning insights into actionable plans
* Plan and execute Above-The-Line (ATL) campaigns to elevate brand awareness and effectively move consumers from awareness to consideration
* Maintain a clear overview of all projects, partners, and timelines delivering insights and status reports at the push of a button
* Ensure flawless execution under tight deadlines managing tools and processes precisely, gathering proof of executionand aligning results with alliance partners
* Challenge assumptions, question data, and always strive to improve
Your Profile
* Proven experience in retail/etail marketing, ideally in the consumer electronics, hardware, or comparable industry
* Analytical mindset you love numbers, question performance, and optimize based on insights
* Entrepreneurial spirit you think in ROI and business impact, not just in visibility
* Confident and persuasive communicator who can manage stakeholders on all levels
* Hands-on experience with managing ATL campaigns and turning brand awareness into sales consideration
* Highly organized, proactive, and goal-oriented
* Native-level or fluent English skills (C1+), both written and spoken
* Affinity for technology, AI, and digital trends
* You must be able to work with precision managing processes and tools efficiently, collecting proof of performance, and discussing results with alliance partners and retailers on eye level
* And if you have a passion for AI PCs, gaming, and tablets and you truly love social media then youre exactly who were looking for
What We Offer
* A high-impact role with real ownership and room for innovation
* A fast-paced environment in a future-focused industry
* Collaborative culture with flat hierarchies
* Competitive compensation and development opportunities
When applying for this position, please send your CV (including covering letter and references) via our Online-Tool.
At Lenovo we are proud to be an equal opportunity company. This vacancy certainly applies for people with disabilities, too.
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We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.