Job Description We are looking for a Senior Brand Manager who can own and drive the BiFi brand strategy, activation, and performance to deliver sustainable brand and commercial growth in the DACH region. You will be part of an international team and play a pivotal role in driving brand performance. This position is based in Dusseldorf and you will be reporting to the Head of Brand BiFi EMEA. You will be responsible for: Co-develop annual marketing plans for the BiFi brand (focus on Germany) in accordance with the EMEA brand plans to achieve goals and to drive growth, identifying new marketing opportunities and promotional programs Develop and execute ideas to increase brand equity and brand awareness to achieve sustainable growth targets Maintain promotional plans for the brands, coordinating with the Operations department where applicable (e. g. promotional packaging etc.) Plan POS materials and coordinate logistics and order quantity Monitor ATL/BTL allocation, tracking spend structure e.g. for advertising, promotion, media and research agencies Benchmark and understand market best practices Initiate and coordinate qualitative and quantitative research Analyze and interpret market - and consumer information and based on the findings, make recommendations in the areas of communication and promotion Coordinate and cooperate with the Procurement department and design- and communication agencies regarding advertising, promotion, media and research Support Sales teams with supporting market-, brand- and product information Manage budgets within guidelines Embracing the Jack Link’s culture, incorporating its values into every day work life, acting as a culture ambassador and brand steward