Short Description
SPREAD is a Berlin-based Industrial AI SaaS company pioneering Engineering Intelligence for complex manufacturing industries. We've built the first AI-powered platform that connects fragmented engineering data to create a unified "Product Truth," enabling automotive OEMs, aerospace manufacturers, and defense contractors to trace requirements to field performance, diagnose root causes in minutes (not weeks), and simulate system-level changes before implementation.
We’re looking for a VP Marketing & GTM Strategy to drive SPREAD focus areas, clarify how we win in those segments, and which go-to-market motions we scale. You will combine structured problem-solving with hands-on execution to build a marketing engine that reliably generates and progresses a multi-million-euro enterprise pipeline.
This is a senior, business-critical role working directly with C-level, owning GTM strategy and the marketing function end-to-end.
Your Mission
As VP Marketing & GTM Strategy, you will:
* Define SPREAD’s market narrative, positioning, and target segments.
* Design go-to-market strategies for key industries and accounts, in collaboration with Sales and Product.
* Build an integrated marketing engine across thought leadership, ABM, demand, and product marketing.
* Lead and develop a multi-disciplinary marketing & BD team with clear priorities, metrics, and operating rhythm.
You’ll report to Alexander Matthey, SVP Go-to-Market, and work closely with the Founders and Leadership team.
What You’ll Do:
1. Market & GTM Strategy:
* Develop a clear view of priority segments and buying centers in automotive, aerospace, defense, and related industries.
* Define ideal customer profiles and use cases where SPREAD has a strong right to win.
* Build GTM playbooks per segment: value drivers, key messages, competitive alternatives, and recommended motions.
* Turn strategy into a prioritised portfolio of initiatives with explicit hypotheses, success criteria, and timelines.
* Prepare executive-ready GTM plans and updates that align leadership around focus and trade-offs.
2. Category Narrative & Thought Leadership:
* Own the Engineering Intelligence narrative: what it is, why it matters now, and how SPREAD differs from PLM/ALM, analytics, and generic AI tools.
* Shape a content strategy using POV pieces, case studies, and talks to reach both technical leaders and business stakeholders.
* Represent SPREAD at selected industry events and roundtables through keynotes and panels.
* Build repeatable formats for customer stories and playbooks that commercial teams can use in their engagements.
3. Account-Based & Strategic Marketing:
* With Sales, identify strategic accounts and design account-specific programs (workshops, executive briefings, co-innovation formats).
* Structure multi-step journeys for these accounts, from initial education to pilot, expansion, and long-term partnership.
* Maintain a structured view of each strategic account: stakeholders, buying process, current state, risks, and opportunities.
* Orchestrate field, content, and digital activities required to progress opportunities through long sales cycles.
4. Demand Generation & Product Marketing:
* Oversee integrated campaigns across content, events, digital, and partnerships that map to your GTM plays.
* Ensure product positioning and messaging are clear and specific for each key persona and industry.
* Align with Product on launch plans for major releases and ensure Sales has effective enablement (decks, stories, ROI cases).
* Work with specialists to execute performance and lifecycle marketing while maintaining ownership of priorities and effectiveness.
5. Marketing Operations, Metrics & Team Leadership:
* Define the core metrics for marketing effectiveness: pipeline contribution, conversion rates, velocity, and coverage in target accounts.
* Collaborate with Revenue Operations to ensure reliable data and dashboards in HubSpot/Salesforce.
* Establish a planning and review cadence: quarterly priorities, monthly reviews, and a manageable pipeline of experiments.
* Hire, coach, and develop a high-performing team across product marketing, demand/field marketing, and operations.
Your Experience
Experience & Background:
* 8–12+ years in B2B software or industrial technology, with responsibility for go-to-market and marketing in enterprise environments.
* Experience designing or leading GTM strategy for high-ACV, multi-stakeholder deals.
* Proven track record of working closely with Sales and Product on shared pipeline and revenue goals.
* Exposure to technical or engineering-driven products (platforms, data/AI, industrial or engineering tools) and the ability to quickly understand complex technical concepts.
Skills & Working Style:
* Structured problem-solver: able to break down ambiguous GTM questions into clear analyses and decision options.
* Strong storytelling and communication skills: you can frame complex topics for executives, engineers, and commercial teams.
* Comfortable with data and metrics: you understand funnels, unit economics, and how to design tests to validate assumptions.
* Able to move between strategy and hands-on work: from crafting narratives and frameworks to shaping key decks and campaigns.
* Skilled at cross-functional collaboration, aligning stakeholders around a small number of important priorities.
Leadership & Mindset:
* Proven ability to build and lead teams, set expectations, and create an environment where specialists can do their best work.
* Bias for clarity and focus: you simplify where possible, make decisions, and ensure important work is finished.
* Comfortable in a growth-stage environment with incomplete information and evolving priorities.
* High sense of ownership for business outcomes, not just marketing activity.
Why SPREAD?
The Problem is Real:
Automotive OEMs, aerospace manufacturers, and defense contractors are drowning in engineering complexity. Software-defined vehicles have 10x the software they did a decade ago. Engineers lose 40% of their time searching for information across 15+ disconnected systems. Our customers are desperate for a solution!
The Timing is Perfect
* AI moment: Industrial AI adoption is accelerating (GenAI, predictive analytics).
* Market tailwinds: Every OEM transitioning to software-defined products.
* Regulatory pressure: DO-178C (aerospace), ISO 26262 (automotive) require traceability.
* Budget: Engineering Intelligence is now a C-level priority (CTO, CDO budgets).
The Opportunity is Huge
* TAM: €15B+ (PLM + ALM + Engineering Analytics markets).
* Competitive moat: Proprietary Engineering Intelligence Network (EIN) ontology, 3+ years of R&D.
* Land & Expand: Start €300k, expand to €2M+ per account (VW, BMW proof points).
The Culture is Exceptional
* Ownership: You own the outcomes, not just the activity.
* Impact: Your work directly moves revenue and the company's trajectory.
* Learning: Weekly exec team strategy sessions, access to top advisors.
* Flexibility: Remote-friendly, Berlin HQ, work from customer sites when needed.
Contact
Dmytro İefymenko
recruiting@spread.ai
SPREAD AI
Köpenicker Str. 40c | 10179 Berlin
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About us
SPREAD is pioneering Agentic Engineering Intelligence. Our low-code platform transforms fragmented hardware and software product data into dynamic Product Twins, creating an AI-ready knowledge base that powers smarter decisions and automation across the entire product lifecycle.
At the heart of our technology lies the world’s first Universal Engineering Information Model (EIN) — a semantic framework that connects domain-specific and lifecycle data into a federated Engineering Intelligence Graph, continuously evolving over time. This foundation enables specialized AI agents to execute tasks like compliance checks, dependency analysis, and specification generation — seamlessly integrated into the tools engineers already use.
The impact is tangible: companies using SPREAD achieve up to 10x faster time-to-market, 50% lower lifecycle costs, and significantly higher product quality.
Industry leaders such as Volkswagen, Mercedes-Benz, BMW, Audi, Rheinmetall, and others rely on SPREAD to build the next generation of software-defined products.
Headquartered in Berlin, SPREAD delivers enterprise-grade security (ISO 27001 & TISAX), full GDPR compliance, and flexible deployment options — in the cloud or on-premises.
Our Vision
The future of engineering is data-driven and agentic. We make product data the most accessible, intuitive, and impactful resource in engineering — so that engineers can unleash their full creativity and drive innovation at scale.