Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?
You’ll thrive in a culture of belonging where you and your unique viewpoint matter. As a global leader in clinical diagnostics, Beckman Coulter Diagnostics has challenged convention to elevate the diagnostic laboratory’s role in improving patient health for more than 90 years. Our diagnostic solutions are used in routine and complex clinical testing, and are used in hospitals, reference and research laboratories, and physician offices around the world. The Marketing Manager Diagnostics is responsible for leading our Clinical Chemistry/Immunoassay (CC/IA), Automation and Hematology product portfolios. This leader will shape marketing strategy, drive product positioning, and enable commercial excellence across the cluster. The role manages and develops two Marketing Product Managers, providing mentorship, direction, and strategic alignment while partnering closely with Sales, Service, and Regional/Global Marketing.
This position reports to the General Manager DACH Region (Germany, Austria, Switzerland) and is part of the Commercial Sales Leadership Team located in Germany and will be fully remote.
Lead and Develop Team: Manage, coach, and grow two Marketing Product Managers (CC/IA and Hematology), ensuring effective execution of strategies and talent development.
Strategic Marketing Leadership: Define and execute the go-to-market strategy, positioning, and value propositions for the CC/IA and Hematology portfolios across the cluster.
Translate customer needs, competitive intelligence, and market dynamics into actionable marketing plans and campaigns.
Commercial Enablement: Partner with Sales and Service leadership to provide impactful tools, training, and messaging that support funnel growth and win rate improvement.
Portfolio Management: Collaborate with Regional and Global Marketing to influence product roadmaps, pricing strategies, and lifecycle management.
Performance Management: Track, measure, and report marketing initiatives’ impact on revenue, market share, and installed base growth.
Bachelor’s degree in Marketing, Business, Life Sciences, or related field; 7+ years of experience in marketing, product management, or commercial roles within the diagnostics, life sciences, or healthcare industry.
~ Fluency in German and English required, excellent communication, analytical, and project management skills.
Beckman Coulter Diagnostics, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.
We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team.