The Westwing brand is our most valuable asset. As a pioneering ecommerce company we have built a strong foundation and now its time to elevate our premium positioning and drive greater impact. As Director of Brand Development & Media you will take this function to the next level shaping strategy increasing effectiveness driving efficiency and ensuring a powerful and consistent brand presence across all touchpoints. Reporting directly to the CMO you will lead a team of five senior professionals and collaborate closely with key stakeholders. This position is unlimited and located in Munich .
WHAT YOULL DO
* lead and define Westwings brand strategy ensuring a strong coherent brand identity across all touchpoints
* develop and execute impactful brand awareness campaigns enhancing brand perception and engagement
* identify key opportunities to strengthen brand value and increase brand talkability
* build a robust Consumer & Market Insights (CMI) function to provide strategic direction and fuel brand growth
* develop a new media strategy and implement an effective media plan across all markets
* create and refine brand guidelines ensuring consistency across all communication channels
* establish a compelling roadmap for brand partnerships and sponsorships reinforcing Westwings premium positioning
* ensure the continuous evolution of our brand and marketing approach in response to changing market conditions and consumer needs
* foster a culture of creativity while maintaining strategic discipline operational excellence and high performance
YOU COME WITH
* 10 years of experience in strategic and operational brand management brand architecture narrative development and communication strategy for leading consumer brands
* proven leadership experience successfully managing and inspiring seniorlevel experts and teams paired with a passionate and empathetic and handson leadership style
* strong expertise in strategic planning negotiation and of media plans
* experience in digital units or ecommerce is a strong advantage
* an entrepreneurial and solutionoriented mindset with the ability to think strategically while also being handson
* a visionary and proactive approach with a strong ability to integrate new technologies drive innovation and effectively prioritise in a fastpaced environment
* deep enthusiasm for premium brands particularly in design fashion beauty and interiors
* fluency in English (German would be a plus) paired with excellent communication skills
WHY WESTWING
Aside from our awesome team and shared purpose we offer a variety of additional benefits. Come work with us and get :
* an inspiring international informal and nonpolitical environment for you to take ownership and grow your career
* a unique culture based on trust support and collaboration where we foster open communication with our biweekly Company AllHands feedback channels like Officevibe and regular Q&A sessions
* flexible working mode : roughly 60 remote 40 inoffice working policy
* up to 4 weeks temporary workfromanywhere per year
* 30 days of paid vacation per year
* a beautiful centrally located and dogfriendly office with free beverages cafeteria with different lunch options open spaces and sunny terrace
* 40 off Westwing Collection in our shop 25 off all thirdparty brands 10 family & friends voucher Westwing Vouchers for special occasions
* regular and legendary company and team events like Movie Nights Oktoberfest Summer Parties and more
* health and wellbeing offerings including sports membership mental health support and coaching vaccinations skin checkups and more
* discounted green mobility options with public transport or JobRad
* company daycare Westwing Wichtel next to our HQ office and cooperation with Elly & Stoffl a multilingual daycare with several locations in Munich
* subsidized company pension scheme
* Social Impact Day p.a. to use for doing good for environment and / or society
ABOUT US
Westwing is Europes #1 in Beautiful Living eCommerce now present in 13 European countries and has generated EUR 481m GMV (Gross Merchandise Volume) in 2023. As Europes premium onestop destination for Design Lovers we offer a unique brand experience with a carefully curated assortment of our Westwing Collection and 3rd party design brands. The integrated platform combines Shop ClubSales Stores the B2B Service (Westwing Business) and our Design Service. Founded in 2011 Westwing is headquartered in Munich and went public on the Frankfurt Stock Exchange in October 2018.
Our team consists of more than 1700 professionals working together on our shared purpose to Excite people to create homes that unlock the full beauty of life. We work together at a fast pace in an inspiring international and informal environment that enables you to grow your career while working with a brand and products our customers love. Were made up of passionate people who are creative enough to disrupt the status quo brave enough to fail and smart enough to win. So come be part of the wow you work at Westwing crowd.
Diversity is deeply rooted in our culture. Our mission doesnt stop to inspire only your design choices it continues to embrace an inclusive lifestyle filled with respect to everyones uniqueness cultural differences and equal opportunity.
Department
Marketing
Required Experience :
Director
Key Skills
Bidding,Arabic Speaking,Fund Management,ERP,Airlines,Corrosion
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