Overview:Our Culture and Impact
Cvent is a leading meetings, events, and hospitality technology provider with more than 5,500+ employees and ~30,000 customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.
Cvent's strength lies in its people, fostering a culture where everyone is encouraged to think like entrepreneurs, taking risks and making decisions confidently. We value diverse perspectives and celebrate differences, working together with colleagues and clients to build strong connections.
AI at Cvent: Leading the Future
Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At Cvent, we’re committed to continuous learning and adaptation—AI isn’t just a tool for us, it’s part of our DNA. We’re looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you’ll thrive here. Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation.
Throughout our interview process, you’ll have the chance to demonstrate how you use AI to learn, iterate, and amplify your impact. If you’re excited to be part of a team that’s leading the way in AI-powered collaboration, we’d love to meet you.
The Role
As Team Lead, Field Marketing – DACH, you will lead the execution of integrated marketing programs across Germany, Austria, and Switzerland, driving pipeline and revenue through events, digital, content, and partnerships.
You’ll act as the key marketing partner to DACH Sales, owning the local channel mix and performance, while collaborating with European leadership on strategy and investment.
This role suits a hands-on B2B marketer who can execute end-to-end programs, localise global campaigns, and deliver measurable impact.
In This Role, You Will:Execute integrated campaignsLocalise and deliver global and regional campaigns for DACHOwn the channel mix across events, webinars, digital, content, and partnersDrive pipeline performanceDeliver against MQL, SQL, and pipeline targetsTrack performance and optimise using data and insightsLead events and experiencesExecute Tier 1 events (e.g. Cvent Accelerate) and local programmesManage webinars, demos, and networking events aligned to revenue goalsOwn digital and content in GermanManage and optimise the DE websiteCreate and localise high-performing German-language contentBuild partner marketingDevelop media and partner relationships to expand reach and demandExecute co-marketing campaigns and track performancePartner with Sales and CSAct as the day-to-day marketing contact for DACH Sales, SDRs, and CSSupport account-based initiatives and lead follow-upEmbed insight, data, and AIUse customer stories and data to strengthen campaignsIntegrate AI tools into content, optimisation, and executionHere's What You Need:ExperienceDemonstrable background in B2B marketing (ideally SaaS/tech)Proven success driving MQLs, SQLs, and pipelineMarket & languageNative-level German and strong EnglishExperience localising campaigns and managing German-language contentSkillsStrong digital and content marketing capabilitiesData-driven mindset with understanding of funnel metricsCollaborationExperience working closely with Sales and cross-functional teamsAbility to manage multiple stakeholders and programs end-to-endMindsetProactive, organised, and execution-focusedComfortable with AI tools and continuous experimentationLocation
Based in Germany (or London)Willing to travel across the DACH region for events and partner activitiesExecute integrated campaignsLocalise and deliver global and regional campaigns for DACHOwn the channel mix across events, webinars, digital, content, and partnersDrive pipeline performanceDeliver against MQL, SQL, and pipeline targetsTrack performance and optimise using data and insightsLead events and experiencesExecute Tier 1 events (e.g. Cvent Accelerate) and local programmesManage webinars, demos, and networking events aligned to revenue goalsOwn digital and content in GermanManage and optimise the DE websiteCreate and localise high-performing German-language contentBuild partner marketingDevelop media and partner relationships to expand reach and demandExecute co-marketing campaigns and track performancePartner with Sales and CSAct as the day-to-day marketing contact for DACH Sales, SDRs, and CSSupport account-based initiatives and lead follow-upEmbed insight, data, and AIUse customer stories and data to strengthen campaignsIntegrate AI tools into content, optimisation, and executionExperienceDemonstrable background in B2B marketing (ideally SaaS/tech)Proven success driving MQLs, SQLs, and pipelineMarket & languageNative-level German and strong EnglishExperience localising campaigns and managing German-language contentSkillsStrong digital and content marketing capabilitiesData-driven mindset with understanding of funnel metricsCollaborationExperience working closely with Sales and cross-functional teamsAbility to manage multiple stakeholders and programs end-to-endMindsetProactive, organised, and execution-focusedComfortable with AI tools and continuous experimentationLocation
Based in Germany (or London)Willing to travel across the DACH region for events and partner activities
