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Senior marketing specialist, semiconductor & electronics solutions (f/m/d)

Erlangen
Siemens, s.r.o.
Marketing
Inserat online seit: 17 April
Beschreibung

* Job ID: 495354
* Posted since: 16-Apr-2026
* Organization: Digital Industries
* Field of work: Marketing
* Company: Siemens, s.r.o.
* Experience level: Experienced Professional
* Job type: Full-time
* Work mode: Hybrid (Remote/Office)
* Employment type: Fixed Term
* Location(s): Brno - Jihomoravský kraj - Czechia, Erlangen - - Germany, Karlsruhe - Baden-Wuerttemberg - Germany, Liberec - Liberecky kraj - Czechia, Ostrava - Moravskoslezsky kraj - Czechia, Plzen - Plzensky kraj - Czechia, Prague - Prague - Czechia

About Us:
Siemens Digital Industries (DI) is a leader in automation and digitalization, driving digital transformation in manufacturing industries. With its Digital Enterprise portfolio, DI provides end-to-end solutions for integrating and digitalizing the entire value chain, helping customers increase productivity and flexibility.
This is a fantastic opportunity to join our team as a Marketing Manager for the Vertical Electronics and Semiconductors, covering a maternity leave for a limited period.
You’ll play a crucial role in shaping our market presence and driving engagement within this dynamic sector.

What are your responsibilities?
* Develop and execute comprehensive marketing strategies tailored for the Electronics and Semiconductors vertical, aligning with global and regional business objectives.
* Conduct market research and analysis to identify trends, customer needs, and competitive landscapes within the Electronics and Semiconductors industry.
* Collaborate with sales teams, product management, and other internal stakeholders to create compelling messaging and value propositions for our solutions.
* Plan and implement integrated marketing campaigns across various channels, including digital marketing, events, webinars, and content marketing.
* Create and manage marketing collateral such as presentations, brochures, case studies, and website content, ensuring brand consistency and messaging effectiveness.
* Monitor and analyze marketing campaign performance, providing regular reports and insights to optimize future activities.
* Support the development of sales enablement tools and materials to empower our sales force in the Electronics and Semiconductors market.
* Act as a brand ambassador for Siemens Digital Industries within the Electronics and Semiconductors community, building relationships and fostering engagement.

You’ll win us over by:
* Proven experience in marketing, preferably within the industrial, B2B, or technology sector.
* Demonstrated ability to develop and execute successful marketing strategies and campaigns.
* Proficiency in digital marketing tools and platforms (e.g., SEO, SEM, social media, email marketing, analytics).
* Excellent communication, presentation, and interpersonal skills, with the ability to collaborate effectively across teams.
* Strong analytical skills to interpret market data and campaign performance.
* A proactive, results-oriented mindset with the ability to manage multiple projects simultaneously.
* Fluency in English; additional languages are a plus.
* A Bachelor's degree in Marketing, Business Administration, Engineering, or a related field
* Willingness to travel occasionally for events and trade fairs abroad. This role offers the flexibility of working remotely for the majority of the time, with occasional visits to our Plzeň office required.

What else can you gain by joining us?

More Time to Rest:
* Up to 33 days of vacation (including days from your benefits budget).
* Option for unpaid leave for extended rest or travel.
Flexibility & Home Office:
* Flexible working hours.
* Hybrid work model, allowing you to work from home with contributions towards home office expenses.
Individual Benefits Budget:
* At least CZK 34,000 to personalize your benefits from categories like Finance, Wellbeing, and Health.
* Finance: Contributions towards pension, life insurance, and/or long-term investment products (DIP), plus an Employee Stock Ownership Plan.
* Wellbeing: Cafeteria system, e-meal vouchers or company canteen, company nursery (Prague and Ostrava), and exclusive employee offers/discounts.
* Health: Discounted MultiSport card, and access to premium healthcare and crisis support (e.g., psychological counseling).

Siemens is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
We are committed to forming a team that represents a variety of backgrounds, perspectives, and skills. This is how we work best. Problem solvers and entrepreneurs are highly welcome.
Make your mark in our exciting world at Siemens and learn more: www.siemens.com

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