Our organization seeks a specialist to spearhead our digital transformation initiatives, leveraging cutting-edge AI tools.
About the Role:
* Manage and maintain our Salesforce CRM system, ensuring data accuracy and user satisfaction
* Develop and implement CRM workflows, automations, dashboards, and reports for marketing and sales teams
* Collaborate with sales to optimize lead lifecycle management, lead scoring, segmentation, and campaign performance tracking
* Evaluate and propose innovative solutions to enhance our digital presence and marketing efficiency
This includes overseeing digital campaigns across multiple platforms like LinkedIn, email, and Google Ads. The ideal candidate will manage marketing tools, contribute to content planning and publishing, and track campaign performance.