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Performance marketing manager (m/f/d)

München
eGym GmbH
Marketing Manager
Inserat online seit: 20 Januar
Beschreibung

Your daily workout

Are you ready to transform the corporate wellness industry with us? We are looking for a talented Performance Marketing Manager (m/f/d) to join our mission and revolutionize employee access to sports and wellness activities. In this role, you play a key part in our company’s growth by identifying, engaging, and convincing new clients, while building strong and lasting relationships with them. Does this sound exciting to you? If you have a passion for performance marketing and want to make a difference in the world of workplace wellness, don’t miss this opportunity and apply now to join our team in Munich.
1. Strategy: You define and execute a multi-channel acquisition strategy while prioritizing high ROI channels (paid, outbound, content promotion)
2. Innovation: You experiment with new channels and formats to identify emerging growth levers
3. Management: You manage and optimize paid campaigns across LinkedIn, Google, and Meta
4. Optimization: You run A/B tests on the website and forms to improve conversion rates at every stage of the funnel
5. Culture: You establish a test & learn environment to continuously improve campaign effectiveness
6. Performance: You create and optimize landing pages to maximize acquisition results
7. Expansion: You roll out international campaigns across France, Belgium, Austria, Germany, and the US
8. Collaboration: You work closely with Sales, Ops, and Product teams to ensure an aligned funnel

Your fitness level

9. Experience: You bring at least 3 years of experience in growth marketing, performance marketing, or demand generation within a B2B environment
10. Advertising: You manage paid campaigns on LinkedIn, Google, and Meta with precise tracking of CPL and ROI
11. Marketing: You execute ABM strategies and outbound campaigns to drive growth
12. Analysis: You apply a data-driven mindset to decision-making and KPI tracking, including CAC, LTV, and conversion funnels
13. Optimization: You utilize CRO best practices through A/B testing and landing page optimization
14. Technology: You demonstrate proficiency with CRM tools such as HubSpot and Salesforce
15. Teamwork: You possess strong communication skills to collaborate effectively with different teams
16. Language: You speak and write fluent German and English to succeed in our international working environment

Your training goal for your first 6 months

17. Foundation: You assimilated the mission and business objectives while gaining a deep understanding of target personas and their decision cycles
18. Planning: You established a structured 6 to 12-month growth plan and identified quick wins to improve immediate channel performance
19. Execution: You launched and optimized initial paid campaigns across LinkedIn, Google, and retargeting to drive acquisition
20. Optimization: You created high-performing landing pages and proposed new segmentation strategies and channels to scale growth

The equipment we provide

21. Modern culture: Be part of a modern and international company culture where talent and passion are welcomed, heard, and part of the decision-making process
22. Continuous Development: Develop your skills with varied, challenging tasks and regular feedback to benefit from a steep learning curve
23. Work-Life-Balance: Benefit from flexible working hours, hybrid working policy (2 office days), and 30 days of vacation per year
24. Fit & Healthy: Train for free with EGYM Wellpass in several thousand sports and health facilities across Germany and/or use our in-house gym with EGYM products
25. Flex Budget: Use €60 per month flexibly for public transportation and a meal subsidy
26. Discounts: Get a variety of great discounted offers, from fashion to leisure, through our employee benefits portal
27. Bike Leasing: Stay active and use our leasing bike offer on your way to work or in your spare time
28. Subsidized Pension: Profit from our employer-subsidized pension
29. Mentoring Program: Exchange knowledge and grow together across teams and locations through our self-organized mentoring platform

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