For one of our clients we are looking for a freelance Social Media Consultant with good knowledge of Sprinklr Information about the project: The aim of the project is the strategic development and content-related use of @o2cando's social media channels through comprehensive advice on editorial planning, creator selection and the conception of new formats and campaigns. Specifications: Concept development for Instagram and Facebook social media channels @o2cando: Advising the Social Media Content & Creator Communications team on editorial planning for Facebook & Instagram Advising the Social Media Content & Creator Communications team on the selection of creators/influencers Analysis of advertising materials and creation of correction loops with social media agencies Reporting of social media measures with the tools Facebook Business Manager and Sprinklr Advice on the optimization of the strategic orientation of social media channels on Instagram and Facebook 2. Hardware marketing: Advice on the creation of advertising cost subsidy (WKZ) campaigns with Telefónica's hardware partners Preparation of briefing materials Creation of marketing concepts for hardware promotions Advice on the selection of suitable social media creators Create reports with Facebook Business Manager and Sprinklr 3. Advice on integrated marketing communication campaigns: Advising the Social Media Content & Creator Communications team on the development of social media formats for the quarterly, major o2 advertising campaigns Advising the Senior Social Media Manager (m/f/d) in project management with regard to timing, budget and quality control Reporting with Facebook Business Manager and Sprinklr Development and derivation of optimization potentials on the basis of the collected reports Please make sure that the answers to the following 3 questions the must-have skils the requirements are included in the candidate profile. Thank you very much! 3 questions: Question 1: How do you go about developing a cross-channel social media strategy for a premium brand (like o2)? Question 2: What criteria are decisive for you when selecting social media creators for a campaign? Question 3: How do you use tools like Facebook Business Manager and Sprinklr to measure success and optimize campaigns? Must-Have Skills: Sprinklr Social Media Marketing Content Creation Digital Marketing Data Analysis Facebook Business Manager English German Requirements: Proven experience in the strategic development of social media channels for premium brands Confident use of analytics tools such as Facebook Business Manager and Sprinklr Expertise in the creation of editorial plans and the development of marketing concepts In-depth knowledge of creator and influencer marketing, including the selection of suitable personalities and the creation of briefs Experience with the operation of relevant platforms such as Facebook, Instagram, Youtube, TikTok and threads with suitable content Ability to analyze advertising materials and continuously measure the success of social media activities Basic project management skills to monitor timings, budgets, and quality Start: 01.08.2025 Duration: till 30.09.2025, extensions planned till end of 2025 Location: 100% remote possible, but we are always happy to visit one of the three major locations. Hamburg, Düsseldorf or Munich are therefore advantageous Capacity: ~30h/week