Hendrick Automotive GroupLocation: 6000 Monroe Rd, Charlotte, North Carolina 28212
Join the #1 Automotive Group in the Nation! Hendrick Automotive Group—America's largest privately held automotive group and seventh-time #1 leader in U.S. online reputation—is looking for a motivated Jr. Advertising Manager to join our dynamic Marketing team.
This is your opportunity to make an impact with an industry leader while working onsite in vibrant Charlotte, NC, just minutes from downtown. If you're passionate about advertising and ready to drive results with a company that sets the standard for excellence, we want to hear from you!
As a Jr. Advertising Manager you will be responsible for supporting the Senior Advertising Management team in the execution of day-to-day advertising strategies. The objective of the SAM Team is to enhance our dealership's position in the consideration set for vehicle sales, vehicle acquisition & service needs, as well as deepen relationships with our existing customer base, and support the acquisition of new customers.
Job Responsibilities:
1. This role is a teammate in the Hendrick Automotive Group Marketing Department and supports the SAM (Sr. Advertising Manager) Team daily.
2. Works alongside SAMs with Hendrick Automotive Group Marketing team, and store leadership to understand the goals and business needs for all assigned dealerships.
3. Assist with email marketing efforts, communicating to customers on a weekly basis through our CRM
4. Assist in opening creative tasks in Asana on behalf of the SAM Team
5. Assist with compiling weekly operational reporting and communicating to the Operational Marketing Team
6. Assist with reporting marketing budgets from an enterprise level and compiling budget reports for the Marketing Leadership Team
7. Advertising mediums that are currently leveraged, which this role may be asked to engage with: traditional media (television, radio, OOH), direct (email and direct mail), digital advertising (SEM, SEO, display, remarketing, video), creative (video, static and audio), social media (paid and organic), reputation management, 3rd party lead providers/classified sites.
8. In addition to understanding website best practices, this role may be responsible for occasionally reviewing website performance, merchandising, UX, and overall functionality, as needed, in collaboration with Internal Website Support teammates
9. Responsible for learning compliance with OEM standard and Hendrick Automotive Group brand standards
10. Responsible for learning OEM co-op processes and procedures to maximize available funds and ensure full reimbursement.
11. Responsible for learning basics of dealerships operations
12. On special occasions, there are nonrecurring/one-off projects. If asked, this role will assist the project manager for these, including coordinating presentations, disseminating information, and organizing events.
13. Ability to work independently and within a team. Hendrick Automotive Group prides itself on working together on all projects supporting our stores.
14. Team Player – Team Atmosphere
15. Willingness to collaborate with teammates to share best practices and performance data
16. Be a problem solver and demonstrate a willingness to help teammates find solutions
17. Ability to effectively communicate and adjust your communication style as needed, to influence decisions through education and data driven results
Qualifications:
18. Valid Driver's License
19. Bachelors in marketing or Business Management/ Administration preferred.
20. 1-3 Years of Advertising, Digital Marketing, or Related Experience.
21. Proven track record in Automotive/Digital Marketing is a plus.
22. Knowledge of other programs includes Google Analytics, Excel, Microsoft Outlook, Word, and PowerPoint.
Environment Demands:
23. Duties are performed primarily in the office, but frequent travel to dealership locations is required.
Benefits:
24. Paid Medical- NO COST Employee Healthcare and Prescription Plan
25. Dental, Vision Insurance
26. Paid Time Off, Holiday, and Sick Pay
27. NO COST Employee Assistance Program
28. Short-Term & Long-Term Disability, Life Insurance
29. Rewarding performance based pay plans
30. Tuition Reimbursement Program
31. 401(k) with Company Match
32. Largest privately owned auto group in the country, GREAT career growth potential
33. Employee Discounts
34. Clean State of the art facilities
35. Hendrick Automotive Group is a back-to-back winner of Automotive News's Best Dealerships to Work For Award
36. Successful Team approach with Doing Business the Right Way Focus
37. Largest privately owned auto group in the country- great career growth potential!
This job description in no way states or implies that these are the only duties and responsibilities to be performed by this employee. The employee will be required to follow any other instructions and to perform any other duties and responsibilities upon the request of a supervisor. This job description is subject to revision at the discretion of the company. #CB
Hendrick is an Equal Opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.