Regional manager

Overview
Founded in 2005, we are a family‑owned spirits company blending tradition with innovation and building iconic brands.

About the Job
The Regional Manager Floater role serves as a strategic resource deployed across regions to stabilize underperforming markets and provide interim regional leadership during vacancies or transitions. It drives brand growth in the general market by managing sales activities, building strong relationships with key accounts, and overseeing a direct report. The role collaborates with the sales team to implement strategies that align with company goals and enhance brand visibility.

Essential Functions

Strategic Sales & Distribution: Develop and execute sales plans to drive growth, increase market share, and enhance brand visibility in the assigned markets.

Distributor Management: Maintain and strengthen relationships with distributors, ensuring alignment with brand and channel priorities. Conduct regular business reviews and lead distributor training.

Field Presence: Spend an average of four days per week in the field, visiting key accounts and working with distributors to maximize brand impact and identify new opportunities.

Brand Execution: Lead the implementation of strategic programs for product launches, retail promotions, and brand‑building activities. Support distributor execution within the territory.

Market Analysis: Use data‑driven insights to identify opportunities and allocate resources effectively. Maintain thorough knowledge of key accounts and market conditions.

Relationship Building: Serve as the primary contact for key accounts, building strong relationships with decision‑makers and consulting on strategies that benefit both parties.

Event Participation: Represent the brand at trade and consumer events, conducting product presentations and training to increase brand awareness and loyalty.

*This is not intended to be a comprehensive list of the duties and responsibilities of the position and that the duties and responsibilities may change without notice.*

Qualifications

Education: Bachelor’s degree in business administration, management, marketing, or a related field. Equivalent work experience may substitute for educational requirements.

Experience: 10+ years in the alcohol/beverage industry, proven experience in sales and distributor management, knowledge of brand building in the spirits category, and understanding of pricing, profit, and brand economics at the account level.

Skills & Traits:

Dynamic Communication & Negotiation – exceptional ability to build relationships and negotiate effectively.

Strategic Analysis – proficient in analyzing market data and crafting actionable strategies that drive brand growth.

Brand Passion & Results‑Driven – deep passion for brand‑building combined with a relentless drive to achieve results.

Presentation Excellence – skilled in delivering compelling presentations that engage and persuade.

Tech‑savvy – proficient with Microsoft Office Suite (Word, Excel, PowerPoint).

Organizational Mastery – strong analytical, organizational, and planning skills.

Self‑Starter & Team Player – highly motivated and capable of initiating activities independently while thriving in a collaborative team setting.

Sales & Marketing Expertise – in‑depth understanding of marketing strategies, sales techniques, and product promotion.

Industry Knowledge – solid understanding of pricing dynamics within the 3 Tier System and the ability to navigate state and federal liquor laws.

Flexible & Committed – willingness to travel up to 70% of the time, including nights and weekends across multiple states.

Physical Demands

Standing and Walking: Working in retail or conducting field sales requires spending significant time on your feet.

Lifting and Carrying: May involve lifting and carrying product samples, promotional materials, or demonstration equipment up to 50 lbs.

Driving: Significant time will be spent driving; long periods of sitting and handling the physical demands of operating a vehicle are required.

Physical Presentations: Must be able to stand, gesture, and maintain a high level of energy and engagement throughout presentations to clients or potential customers.

Diversity, Equity & Inclusion
We are committed to creating an inclusive and fair workplace that values diversity. When people feel a sense of belonging, they are more creative, innovative, and successful. We welcome the unique contributions you bring in terms of background, education, opinions, culture, and identity.

Compensation and Benefits
Cash compensation is targeted at $150,000 - $155,000 per year. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.

Perks and Benefits:

401(k) plan with 100% vesting – free company match.

Flexible vacation – take as much time as needed as long as work is completed.

Healthcare, dental, and vision plans.

Dependent care flexible spending account.

Company‑paid life insurance.

Monthly wellbeing stipend.

Competitive paid time off and ten paid holidays.

Access to training and development opportunities.

Employee assistance program.

Casual dress code.

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