Global Marketing Director - Luxury Fashion Brand
Mode Executive is partnering with a global luxury brand to appoint a Global Marketing Director who will oversee and elevate the brand’s worldwide marketing function. This leader will drive the next phase of global growth, shaping brand perception, storytelling and community engagement across key international markets.
The position is based in Germany, with a hybrid structure. The Global Marketing Director reports directly to the Chief Commercial Officer.
Role
* Develop and execute an international brand and marketing strategy that aligns with the company’s ambitious growth trajectory.
* Lead a multi-functional global marketing organisation, including PR, communications, creative, production, trade marketing, social and digital teams.
* Strengthen and elevate brand positioning through premium storytelling, consistent visual identity and impactful global campaigns.
* Advance and scale omnichannel marketing across retail, wholesale, e-commerce, digital and partner channels.
* Direct all creative planning and campaign development, overseeing production, timelines and worldwide rollout.
* Identify, negotiate and deliver culturally relevant brand collaborations and partnerships.
* Transform the brand’s digital and social ecosystem through best-in-class content, strategy and community engagement.
* Expand and activate a global audience, driving advocacy and loyalty across all digital touchpoints.
* Collaborate closely with e-commerce and product teams to align storytelling with commercial and conversion objectives.
* Lead global PR strategy and manage agency partners to ensure the brand’s visibility within the luxury and performance sectors.
* Build a modern communications framework incorporating traditional media, influencer strategy and cultural marketing.
* Deliver consistent global messaging while tailoring communications for regional needs.
* Mentor and develop a team of functional leaders and broader specialist teams across creative, PR, social, production and trade marketing.
* Implement scalable ways of working across campaign planning, production processes and cross-functional collaboration.
* Partner with product, design, commercial and retail to ensure integrated 360° brand alignment.
Requirements
* Senior marketing leader with global or multi-regional responsibility.
* Experience within luxury, premium fashion, activewear or major international consumer brands.
* Proven track record leading brand, digital, social and PR functions within one unified global structure.
* Strong expertise in creative direction, campaign development and end-to-end production.
* Demonstrated success in growing digital presence, building communities and enhancing engagement.
* Experience managing global agencies, PR networks and external partners.
* Refined luxury sensibility and strong eye for brand, design and visual identity.
* Strategic, innovative and structured thinker with strong operational discipline.
* Experienced in building and leading-performing international teams.
* Comfortable working within a business undergoing expansion, evolution and organisational transformation.
* Globally minded, culturally aware and adept at operating across diverse regions.
Please note: Due to the volume of applications, we are unable to provide individual feedback at this stage. Successful applicants will be contacted in due course.
To apply, please send your CV to executive@modesearch.co.uk
We look forward to hearing from you!
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