Head of marketing

Head of Marketing (m/f/d) – D2C Growth, Brand & Product Marketing

Location: Waghäusel, Baden-Württemberg (Hybrid)

Compensation: €80,000 – €120,000 + Attractive Benefits

Experience: Minimum 5 years

Languages: German (C2)

Employment Type: Full-time

About the Role

We are seeking a Head of Marketing to lead D2C growth, brand positioning, and product marketing. This is a strategic leadership role with responsibility for scaling customer acquisition, strengthening brand identity, and driving measurable growth across digital channels.

Key Responsibilities

• Own D2C growth and revenue contribution via the online shop (performance marketing, e-commerce, budget management).

• Scale new customer acquisition across paid, SEO, social, and influencer channels while optimizing conversion, funnel performance, and unit economics (CAC, CLV, retention).

• Build and manage a data-driven marketing setup (KPIs, tracking, attribution, testing, forecasting) for predictable growth.

• Refine brand positioning and ensure consistent communication across all touchpoints (shop, ads, content, social).

• Develop impactful product marketing strategies (value proposition, go-to-market, portfolio logic).

• Lead and grow the marketing team (performance, brand/creative, product marketing) into a scalable, KPI-driven organization.

• Support B2B sales with targeted marketing initiatives (positioning, assets, lead generation).

Requirements

• Minimum 5 years of leadership experience in D2C/E-commerce marketing (growth, team management, structures).

• Hands-on mentality: able to step into operations when needed without losing strategic focus.

• Strong expertise in commercial growth/e-commerce (online marketing, budget, KPIs, testing) combined with brand/positioning skills.

• Proven track record in product marketing (value proposition, go-to-market, portfolio logic).

• Tech-savvy: experience with tracking, attribution, paid media, shop setups, SEO, automation/AI.

• Clear, structured leadership style with high accountability and performance standards.

• Industry knowledge in health/nutrition supplements (NEM) is a plus.

Benefits

• Hybrid work model: after onboarding, up to 2 days/week remote.

• 31 vacation days (Christmas & New Year’s Eve off).

• Flexible working hours.

• Company pension plan and growth bonus.

• Annual health voucher.

• 25% employee discount + product samples.

• Additional discounts via corporate benefits.

• Free cell-available water and matcha in all kitchens.

• Access to mental health program (OpenUp).

• Team-building trips and company events.

Hiring Process

1. Application via Talent Partner

2. Introductory call with management & HR

3. On-site interview

4. Contract offer