Director marketing automation and solutioning lead

Do you want to join a team where the mission is meaningful, the challenges are complex, and you can directly see the results of your hard work? Lundbeck is a global biopharmaceutical company focusing exclusively on brain health. With more than 70 years of experience in neuroscience, we are committed to improving the lives of people with neurological and psychiatric diseases. Lundbeck employees are inspired and driven by our purpose to advance brain health and transform lives. Join us on our journey of growth!
Remote/Commuter Opportunity - Open to candidates within the United States

Overview
The Director, Marketing Automation and Solutioning lead, will lead the exploration, identification and recommendation of MarTech investment decisions, and shape the MarTech implementation strategy to drive digital transformation for the organization. Reporting into Omnichannel Customer Engagement lead, this individual will be an integral partner to the commercial organization and the primary go-to for MarTech needs across the product portfolio. He or she will work closely with external vendors to design and deliver technology solutions with actionable, impactful and measurable use cases to either improve operational efficiency or enhance omnichannel customer experience specific to Lundbeck portfolio of products. This person must have extensive hands-on experience with Adobe technology stack and deep knowledge in various MarTech products, with proven track records to bring them to life in pharmaceutical organizations, be a strategic storyteller and a strong collaborator with the ability to guide and influence in a highly matrixed environment while remaining hands-on when needed.

Essential Functions

Provide subject matter expertise to inform MarTech investment decisions including Adobe tech stacks and beyond by developing compelling use cases with implementation plan and measurable outcomes. Align with the respective business units and obtain funding support

Explore emerging products and technologies in the digital space and identify partnership opportunities to elevate Lundbeck’s omnichannel capability with digital innovation applicable to Lundbeck’s organizational priorities and translate them into specific project plans

Design and define the technology framework and infrastructure needed for seamless activation of omnichannel experience including modular content and personalized next best action/channel. Lead implementation efforts and work with both internal and external partners throughout the process

Identify the integration needs across platforms, technologies and data domains and develop the technical solution to connect them into one cohesive digital ecosystem

Strong collaboration with internal cross-functional team to ensure the identification, design and deployment of the latest marketing technologies and solutions are solving business challenges and driving business outcomes

Provide hands-on oversight and leadership into the selection, implementation, and operation of marketing technologies that enhance omni-channel execution – outlining prioritization frameworks, technical implementation strategies, and risk mitigation approaches

Establish and champion the omnichannel technology vision that leverages AI, cloud platforms, and advanced data architecture to automate and digitize operating processes and workflows, leading to improved productivity and scalability

Build and manage relationships with external partners and vendors, ensuring alignment with business objectives and delivery of high-quality outcomes. Co-lead the development and execution of a robust change management strategy to ensure successful adoption of new processes, technologies, and ways of working

Required Education, Experience, and Skills

Accredited Bachelor’s degree in Marketing, Business, Technology, or related field

8+ years of relevant experience in digital operations, omnichannel technology within biotech or pharmaceutical industry or in a consulting company that supports the biotech or pharmaceutical industry

Prior project management leadership experience inclusive of driving activation strategies to ensure accountability and success of implementation

Strong expertise and hands-on experience in Adobe technology stack, MarTech platforms, DMPs, CDPs such as Adobe, Salesforce, Lytics and AIQ

Familiar with identity resolution partners such as Neustar, LiveRamp, OnRamp

Robust technical knowledge of AI/ML and relevant platforms and technologies as well as common enterprise systems

Experience in implementing projects for marketing enablement, marketing automation, and journey orchestration within the pharmaceutical or life sciences industry

Proven experience in managing external vendors and building Adobe technology stacks to support omni-channel marketing efforts

Expertise in web technology/platform and IT processes.

Strong understanding of content tagging, personalization techniques, and customer journey mapping.

Strong analytical and strategic thinking; able to connect insights and translate them into actionable and implementable solutions

Excellent verbal and written communication skills, with the ability to simplify complex topics for all organizational levels

Strong interpersonal skills; collaborates effectively and builds relationships in cross-functional, matrixed environments

Critical thinker and problem solver who is innovative, organized, proactive, and detail-oriented

Ability to develop forward-thinking strategies and challenge the status quo

Thrives in fast-paced, high-growth environments; adaptable with a strong sense of urgency and change mindset

Preferred Education, Experience, and Skills

Accredited Master’s Degree in MBA or related fields

Experience in consulting/consulting-type activities with strong commercial experiences in omnichannel activation, or digital marketing

Relevant experience in omnichannel marketing principles and strategies, as well as channel development, preferably in the pharma industry

Experience in activating DTC cleanroom insights following compliant guidelines in the pharmaceutical industry

Experience with the development and deployment of modular content capabilities

Knowledge of pharmaceutical data (retail/non-retail, distribution, specialty pharmacy, payer, promotional & marketing data, longitudinal patient-level data) for traditional and medical products

Experience with pharmaceutical launches and commercialization of pharmaceutical products

Expertise with Google Analytics, AB testing platforms, VEEVA SFMC and social media analytics/reporting (including proficiency in A/B testing, multivariate testing)

Understanding of Promomats (tracking status/flow of jobs) and modular content capabilities

Proficiency in MS Office (Excel/Access/PowerPoint)

Experience presenting to and educating senior leadership about digital transformation, including investment decisions, go/no-go, especially with non-technical audiences

Strong preference for candidate to be based in Deerfield, IL

Travel

Willingness/Ability to travel up to 20% domestically. International travel may be required.

If based remotely, additional travel will be required to Deerfield, IL to meet the needs of the role and the business.

The range displayed is a national range, and if selected for this role, may vary based on various factors such as location, qualifications, skills, and proficiency for the role. Salary Pay Range: $220,000 - $250,000 and eligibility for a 25% bonus target based on company and individual performance, and eligibility to participate in the company’s long-term incentive plan. Benefits include flexible paid time off (PTO), medical, dental and vision, and company match 401k. Additional benefits information can be found on our site. Applications accepted on an ongoing basis.

Why Lundbeck
Lundbeck offers a robust and comprehensive benefits package to help employees live well and protect their health, family, and everyday life. Information regarding our benefit offering can be found on the U.S. career site.

Lundbeck is committed to working with and providing reasonable accommodations to disabled veterans and other individuals with disabilities during the employment application process. If you need a reasonable accommodation for any part of the application process, please visit the U.S. career site.

Lundbeck is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, and any other characteristic protected by law. Lundbeck participates in E-Verify.

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