Global Marketing Leader - Technical Communication
Job Description:
As a key member of our marketing team, you will be responsible for shaping the global communication strategy in a high-tech environment. Our client is a market leader in information and communication technology, driving digitalization and sustainability in the industry.
* Develop and execute a global communication strategy for one of our divisions, exceeding EUR100M revenue.
* Boost brand awareness through strategic digital lead and demand generation initiatives.
* Oversee multi-channel campaign management, including events, media, advertising, and email marketing.
* Ensure consistent brand messaging, tone, and visual identity across all regions and platforms.
* Align all communication activities with overarching corporate goals and priorities.
* Monitor and optimize campaign performance using KPIs and ROI-driven metrics.
* Lead, coach, and grow a cross-regional team, including recruitment of new talent.
The ideal candidate will possess empathy, natural authority, clear communication, structured thinking, and strong analytical and problem-solving skills.
A degree in Marketing, Communications, Business, or a technical field with relevant marketing experience is required.
Extensive B2B marketing and communications expertise, ideally in industrial technology or automation, is necessary.
Proven track record in strategic communication, brand positioning, and content marketing for technical audiences is essential.
Strong knowledge of digital lead generation, customer journeys, and marketing automation tools (e.g., Microsoft Dynamics 365) is highly desirable.
Skilled at translating complex technical topics into clear, compelling messaging is crucial.
Experience in leading international teams, managing budgets, and aligning with key stakeholders across functions is also required.
We offer an agile and dynamic work environment with excellent career perspectives and a share savings program.
A collaborative company culture with a high level of internationality is a key factor in this role.