JOIN THE TEAM
Chemistry and communication have one thing in common: bonding. As the Communications & Government Relations Unit, we create connections between people, whether it be through internal and external corporate communication or political lobbying. Our goal: an authentic and positive perception of BASF that is consistent with our corporate strategy. Working for us means communicating effectively - for chemistry that connects.
RESPONSIBILITIES
Are you passionate about brands and how they contribute to a company’s business success? Do you want to have a look behind the scenes at both global brand strategy development and local brand activation? Do you want to experience how we, as a B2B company, drive the perception and trust of a USD 9.2 billion brand?
In our brand strategy and reputation team, we closely collaborate with internal and external stakeholders around the globe to strengthen the BASF brand. As a working student, you will assist in shaping our branding strategies and enhancing our company's reputation on the market.
1. Collaborate with the brand community members to drive forward exciting brand strategy projects from concept to implementation.
2. Contribute innovative ideas to enhance our brand perception – internally and externally.
3. We have the content – you bring the ideas! Integrate them when preparing and conducting workshops and management presentations.
4. Gain insights on how we consulting on brand management and corporate design topics in line with the BASF umbrella brand.
5. Conduct desk research and data analysis to derive strategic priorities.
QUALIFICATIONS
6. Currently enrolled in a university program in the field of marketing, communications or related studies
7. Very good presentation skills and able to motivate and inspire, strong ideas
8. Mindset and ability to drive topics independently
9. Creativity combined with analytical and conceptual thinking to understand, address, and implement brand measures
10. Very good knowledge of MS Office and content management systems
11. Fluency in English and German will be an added advantage
BENEFITS
12. From day one you will be part of the BASF family.
13. You will get involved in challenging fields of activity and have the opportunity to work on exciting projects in an interdisciplinary environment.
14. Depending on the location of the respective group company you will get to know BASF and participate in various workshops and guided tours.
15. In this way you will make numerous interesting experiences and get a deep insight into the world´s leading chemical company.
16. Your home base will be our office in Ludwigshafen, but of course there is the possibility to work in a hybrid environment.