About Abbott
At Abbott, we're committed to helping people live their best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 99,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve.
Description
As a Marketing Manager, your primary responsibility will be to develop and implement successful marketing strategies and tactics, leveraging a deep understanding of the local market and product offerings. You will also contribute to regional planning and value creation processes to achieve short- and mid-term business goals. The position is office-based at Abbott Rapid Diagnostics Germany GmbH, Cologne with expected 50% of travel.
Job Description
Abbott Rapid Diagnostics Germany GmbH is looking for a Marketing Manager DACH and the Netherlands (m/f/d), based in Cologne.
As a Marketing Manager, your primary responsibility will be to develop and implement successful marketing strategies and tactics, leveraging a deep understanding of the local market and product offerings. You will also contribute to regional planning and value creation processes to achieve short- and mid-term business goals.
The role focusses on developing key accounts for Abbott’s products and services in partnership with other business functions. You will implement national strategies for new and existing products and services. This requires the ability to market all of the company’s products and services across especially the hospital sector.
Responsibilities and Duties
1. Develop and implement marketing strategies and tactics.
2. Contribute to regional planning and value creation processes.
3. Understand and extract customer value.
4. Balance strategic and tactical focus.
5. Interpret and communicate complex technical information, including clinical concepts, statistics, and outcomes.
6. Foster a positive and collaborative work environment.
Requirements
7. Proven minimum of 5 years of marketing experience in the diagnostics arena or other healthcare areas. Knowledge in Infectious Diseases is an asset.
8. Strong focus on understanding and extracting customer value.
9. Balanced mix of strategic and tactical focus.
10. High comfort level with interpreting and communicating complex technical information.
11. Positive mindset and collaborative attitude.
12. Ability to travel up to 50% of the time (nationally and internationally).
13. Customer engagement and in-field support, 30% of the time.
14. Fluent in German and English, both written and spoken.
Main Responsibilities & Duties
Development of local commercial, marketing and promotional plans:
15. Develop regional marketing plans in alignment with the regional and global plans
16. Deliver and regularly track the execution of the marketing initiatives on the plan
17. Manage local promotional plans (including exhibition, symposia, marketing collateral, sales tools, digital and PR content)
18. Participate in product launch projects from early stages and drive the local launches
19. Manage the marketing expenses budget, according to the annual marketing plan and with accountability towards the Marketing Manager Lead direction. Collaborate with the local Commercial and Finance heads for the tracking and management of the budget.
20. Customer Centricity and deep understanding of regional markets:
21. Customer segments mapping (size, patient pathway, reimbursement, stakeholders, value proposition, opportunity assessment)
22. Product features/benefits, product utilization and customer insights
23. Competitor intelligence
24. Market dynamics (growth/decline key drivers, PESTLE analysis)
Routine participation in strategy alignment and sales effectiveness:
25. New product launch plans (including pre-launch phases deliverables)
26. Provide input and align with Region/BU (customer segmentation, value proposition, product positioning, competition, pricing)
27. Routine participation in sales effectiveness:
28. Roll-out marketing plans and sales tactics at sales meetings
29. Track and report progress of annual tactical plans
30. Collaborate with ID Sales Scientific Liaison and Medical Affairs, using own products expertise on required support to sales teams that shall successfully impact sales process
31. Monitor training needs and collaborate with Sales Scientific Liaison to deploy training (marketing strategy & product training)
32. Collaboration with regional and global teams in the management of relationships with clinical experts and opinion leaders
33. Participation to ad-hoc special projects (regional / global)
Preferred Qualifications:
34. At least 10 years’ experience working in marketing in DACH Region within diagnostic field, rapid POCT diagnostics strongly preferred
35. Detailed understanding of the laboratory and diagnostics industries
36. Experience delivering change initiatives and facilitating change in a customer focused organization
37. Ability to think innovatively and not be constrained by current practices
38. Experience in working on strategic topics
39. Strong presentation, Excel and PowerPoint skills
40. Effective communicator, excellent interpersonal skills with the ability to achieve results through influencing others. Demonstrated ability to maintain positive people relationships and build strong links with various hospital departments and stakeholders
41. Self-starter, possesses flexibility and ability to work under pressure in a fast-changing environment and ambiguous situations
42. Positive attitude, team player with a high level of initiative, energy and enthusiasm
43. Excellent organization, facilitator and presentation skills
44. Responsible-minded with a high persuasive power
45. Driven by objectives, solutions, meet the deadlines and customer satisfaction
46. Ability to think innovatively and not be constrained by current practices