About The OrganizationGreen Business Certification Inc. (GBCI) is the premier certification body responsible for global delivery and quality oversight of green building and green business sustainability standards. Its integrated team of technical experts and market specialists administers credentials and certifications for the U.S. Green Building Council (LEED), the International WELL Building Institute (WELL Building Standard), International Finance Corporation (EDGE), SITES, TRUE Zero Waste, and IREE.The U.S. Green Building Council (USGBC) is a global nonprofit organization based in Washington, D.C., working to improve human health, sustainability, and resilience in the built environment through its programs and standards including LEED, the most widely used green building rating system in the world. Today, people in over 180 countries and territories live, work, and learn in LEED certified buildings, communities and cities that protect our climate, health, and natural resources and enhance quality of life.The RoleWe are recruiting for a Regional Marketing & Communications Manager in Germany who will be responsible for marketing and communications campaigns in our European region. This is a critical role, newly created to help drive growth, brand awareness, and adoption of green building best practices. This position reports to the Vice President of Marketing with matrixed reporting into the Managing Director of our European business.The Regional Marketing & Communications Manager is a unique role that combines hands-on execution to drive awareness, demand generation, and customer engagement. No two days will be alike in this fast-paced opportunity, and our ideal candidate will thrive in a team of mission-focused marketers while partnering with cross-functional teams to align regional marketing strategies with overall business objectives. While this is initially an individual contributor position—comfortable in both supporting strategic goals and doing the hands-on execution of campaigns—the Manager will have the opportunity to manage external agency partners and global Marketing & Communications colleagues to support shared successes across Europe.The ideal candidate will be based in Germany, able to spend time in our Munich office two days per week and able to travel across the region.Specific Responsibilities IncludeStrategic planning: Partnering with Marketing leadership to create a comprehensive marketing strategy in Europe to align with the organization's overall goalsMarket analysis: Deep understanding of different market trends, customer behaviors, and competitor landscapes across the regionDemand generation: Demonstrated experience designing and implementing demand gen campaigns in support of sales goalsCommunications: Strong writing and content development skills and experience working with social media and marcom strategies to elevate demand gen campaignsBrand positioning: Developing and maintaining a consistent brand identity that resonates with diverse target audiences in different marketsCross-functional collaboration: Working with regional sales teams and product leadership to ensure localized strategies align with the overall global marketing visionPerformance monitoring: Tracking key performance indicators (KPIs) across markets to evaluate the effectiveness of campaignsBudgeting: Managing the marketing budget and allocating funds efficiently across different initiativesEvents support: Understanding of events marketing strategies, notably around large-scale, flagship customer engagement eventsExperience RequirementsA minimum of 5 years of experience in marketing or communications, preferably in the real estate, technology or construction engineering sectorsA "start-up" mindset with comfort working in more entrepreneurial environmentsProven experience in developing and implementing effective marketing product launch strategies in EuropeExceptional leadership skills with the ability to work closely with a diverse, matrixed set of stakeholdersExcellent communications and interpersonal skillsStrong analytical skills and data-driven thinkingExtensive demand generation experience through email marketing, in-region promotions and eventsExperience building sales enablement toolkits and go-to-market materialsDemonstrated ability to responsibly manage multiple projects simultaneously and deliver expected outcomes within deadlinesProfessional experience in the building industry/real estate sector preferredTechnical Marketing and Communication experience in:Developing marketing strategies to increase salesManaging marketing campaigns – overseeing the planning, development, and execution of marketing campaigns in several European regionsConducting market research: Gathering consumer insights and analyzing dataBuilding brand awareness: Strengthening the brand and enhancing customer experienceDriving revenue growth: Collaborating with sales team to drive revenue growthAllocating the marketing budget: Setting marketing goals and allocating the marketing budgetOther Required/Preferred Skills & QualificationsStrong written and verbal communications skills, with proficiency in both English and GermanExceptional interpersonal skills including high level of professionalism, empathy and respect for others, active listening, and building effective working relationshipsExcellent analytical, problem-solving, and decision-making skillsAttention to detail and ability to synthesize complex informationDeep sense of personal responsibility and accountability for delivering high-quality workEager, self-motivated, adaptive to change, receptive to feedback, and able to deal with ambiguityProficient in the use of Microsoft Word, Excel and PowerPoint requiredMarketing leadership experience within the real estate, technology, sustainability or construction engineering sectors preferredPassion for sustainability and environmental stewardshipEducation And Training Requirements/PreferencesBachelor's degree in marketing, Business Administration, or related fieldDetailsFull-Time, permanent, salaried positionLocation : Munich, Germany and remote (hybrid, work from the office couple days a week)Hours: 40 hours per week, including occasional eveningsTravel : 25% estimated annual travel. Actual amount of travel required will be dependent on the market development strategy developed by this position