Associate Manager, Social Messaging Marketing (Bangkok-based, relocation provided) Join Agoda’s Performance Marketing team to drive innovative social messaging strategies that grow brand reach and customer acquisition. About Agoda Agoda is a global online travel booking platform that connects millions of travelers with hotels, flights, activities and more. As part of Booking Holdings, we combine cutting‑edge technology and data‑driven marketing to deliver seamless experiences worldwide. Responsibilities Spearhead the development, execution, and optimization of Agoda’s new and emerging marketing channels. Conduct end‑to‑end analysis of large, complex datasets related to channel performance, user behavior, and market trends, translating raw data into actionable insights. Develop hypotheses, design experiments (e.g., A/B tests), and build structured analyses to rigorously evaluate campaign effectiveness and drive data‑driven decisions for channel growth. Partner closely with various business functions to identify opportunities, analyze, and interpret trends or patterns in complex data sets using SQL, Tableau and other tools. Communicate complex findings, performance updates, and strategic recommendations clearly and concisely to key stakeholders, including senior management. Qualifications 4‑6 years of experience in a Data Analyst role within tech, consulting, e‑commerce or digital marketing. Bachelor’s degree in Computer Science, Statistics, Mathematics, Engineering, Economics or Finance. Strong analytical skills with the ability to translate data into actionable insights and generate impactful recommendations. Proficient in business intelligence tools and data warehouses such as SQL, Tableau and MS Excel. Innovative problem‑solving mindset and ability to navigate complex challenges in a non‑linear fashion. Excellent stakeholder management and communication abilities, capable of influencing senior management. Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Engineering and Information Technology Equal Opportunity Employer Agoda is committed to equal employment opportunity. We recognize and value diversity, and we do not discriminate based on sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, or any other legally protected characteristic. #J-18808-Ljbffr